Apple CEO Tim Cook says he uses his Vision Pro headset every day and explains why he thinks the device is “very revolutionary,” in an interview published Thursday.
“I think it delivers stunning entertainment,” Cook told The Sun in an interview tied to the AR/VR headset’s U.K. launch. “It unleashes this infinite canvas for productivity. It gives you new ways to connect and collaborate. These are just huge ideas that affect all of the things that we do every day, so I’m a huge believer in it.”
Apple reportedly wants to ship 90 million iPhone 16 units in 2024. The company hopes Apple Intelligence and other AI features will fuel the demand for its new iPhones.
For comparison, Apple shipped about 81 million iPhone 15 units in H2 2023.
Apple TV+ dropped an odd Severance Morse code teaser video Tuesday that simply spells out “tomorrow,” suggesting news about the workplace thriller’s second season will arrive Wednesday. We expect an air date announcement for fall 2024, and perhaps more.
Apple offered a scant first look at the upcoming season of the hit show during the WWDC24 keynote in June. But other than that, fans of the funny and disturbing workplace thriller have had little to go on — until now (or until tomorrow, that is).
Apple reportedly will make us wait until next year for the smarter Siri the company showcased during June’s WWDC24 keynote. According to a new report, the updated voice assistant won’t enter developer beta testing until January, with a public release slated for next spring in iOS 18.4.
A new report details that Google wants to reduce its reliance on Apple for search revenue. Despite being the leader in search, Google pays Apple billions of dollars yearly to remain the iPhone’s default search engine.
iPhone searchers comprise about 36% of Google’s total search revenue.
Apple will reportedly bring Apple Intelligence to the Vision Pro. The AI-powered features will not arrive alongside iOS 18, iPadOS 18 and macOS Sequoia, but will eventually come to Apple’s AR/VR headset.
Many Apple Intelligence features would greatly benefit visionOS and help speed up its existing workflows.
Consumer and business computer spending data for 2024’s first quarter shows iPad maintaining dominance in tablet sales, while Mac shipments show significant growth in the PC sector, according to a new report.
And in even better news, the analysts expect to see computer market growth through 2025.
US carriers have enabled support for RCS messaging for iPhone users on their networks. This comes following the release of iOS 18 beta 2, which shipped with an RCS toggle in the Messages app.
Multiple reports from iPhone users running iOS 18 beta confirm that RCS messaging is now live for them.
The iPhone 15 Pro and Pro Max will be able to run Apple Intelligence features, but no other current phone can handle the upcoming AI-powered features. Apple’s reasons for the limitation seem somewhat vague, at least so far. They don’t fully explain why a 2-year-old iPhone chip isn’t up to the job but a 4-year-old Mac chip is.
As it stands, some people harbor suspicions that it’s an attempt to force iPhone users to upgrade to the latest models this fall. And some iPhone 15 owners are angry that their relatively new devices won’t be able to take advantage of Apple Intelligence.
Cult of Mac asked Apple to explain the decision but we didn’t hear back. So, I’ll do what Apple hasn’t: Go through a range of hardware features and explore what role they might play in keeping Apple AI off so many iPhones.
In a move bound to raise eyebrows, Apple and Meta Platforms reportedly discussed integrating Meta’s generative AI model into Apple Intelligence. Besides Meta, AI startups Perplexity and Anthropic also reportedly talked with Apple about integrating their offerings into Apple Intelligence.
Update: The initial report of a possible partnership to bring Meta’s Llama large language model to Apple Intelligence made it sound like talks were ongoing. However, a new story published Monday said Apple rejected Meta’s LLM “months ago.”