Apple is expected to announce its long-awaited music streaming service during the WWDC keynote later today, and despite tough competition from the likes of Spotify, the company has incredibly ambitious plans to sign up 100 million subscribers.

When Apple unveils its revamped music service Monday, it will mark a “tipping point” for mass acceptance of streaming over downloads, predicts Sony Music CEO Doug Morris.

The new streaming service, which Morris says will be unveiled tomorrow at Apple’s annual Worldwide Developers Conference, will challenge on-demand streaming services like Spotify and Rdio thanks to a very particular set of skills Cupertino has acquired over the years.

Apple is planning to use WWDC to spotlight the new streaming music service its been working on for year. It could be Apple’s biggest play in the music industry since the launch of iTunes, but according to a new report, Apple is still struggling to ink its deal with record labels.

After climbing up the Fortune 500 rankings the past few years, Apple is standing firm in the No. 5 spot it reached last year.

Walmart grabbed the top spot, followed by oil giants Exxon and Chevron, with Apple hanging in thanks to strong iPhone and Mac sales, although
Fortune noted slumping iPad sales are a point of concern.

A new report published today by Adobe demonstrates that, when it comes to both pay TV and the devices people choose for consuming digital media, Apple trounces the competition.

Having once dismissed its own Apple TV offering as just a “hobby,” the powers-that-be in Cupertino are likely to want to rethink that statement following the news that its set-top boxes doubled their share of premium video viewing quarter-over-quarter during the last year — overtaking Roku in the process.

Apple has confirmed that the Apple Watch is coming to a slew of new countries, as well as Apple Stores, this month.

Beginning Friday, June 26, customers in Italy, Mexico, Singapore, South Korea, Spain, Switzerland and Taiwan will finally be able to throw down their cash for Apple’s debut wearable device by visiting the Apple Online Store or dropping into their local brick-and-mortar Apple retailer.

And that’s not all.

Jawbone’s fitness-tracking devices were among those booted out of the Apple Store to make room for the Apple Watch, but according to Jawbone’s senior product manager Jason Donahue, they’re about to make a return.

Donahue revealed this tidbit during a presentation in Japan earlier today, during which he told the press that the new UP2 fitness band is expected to hit Japanese Apple Stores in early July — and U.S. Apple Stores even earlier than this.

The redesign and relaunch of Beats Music is one of the most anticipated announcements Apple fans are expecting to hear about next week at WWDC. Apple spent $3 billion on Beats in an effort to take on the likes of Spotify and Pandora, but according to Piper Jaffray analyst Gene Munster, all that effort won’t make Apple a ton of money.

Beats currently has about 300,000 paid subscribers while Spotify has 15 million. According to Munster’s math, even if Apple matched Spotify’s subscriber base the profits will be weak.

HBO made a splash with its streaming service HBO Now, and now its cheaper rival Showtime is ready to get in on the action too with its own streaming service that’s also launching exclusively with Apple.

Starting in July, iPhone, iPad, and Apple TV users will be able to purchase a stand-alone subscription to Showtime through the Showtime app to stream all of the company’s original programming. It’s just like HBO Now, only a little bit cheaper.

Kanye West was part of Jay Z’s small army of megastars that helped launch Tidal, but when it comes to his next album, Ye is reportedly looking to take the U2 route by releasing it on iTunes for free.

According to a new rumor on Twitter, Apple and Kanye are joining forces for the launch of the company’s new music streaming service. As a gift to the fans, Yeezy has agreed to release his new album ‘Swish’ for free after Apple paid him nearly double what he expected to make of album sales.