Apple added a new feature to iOS 8 that makes it harder for retailers to track your location by snooping info broadcast over WiFi, but after digging into the MAC randomization feature, a security researcher has found some bad news: it only works if you’ve got cellular data turned off.
The Mac randomization feature which debuted at WWDC, promises to limit retailers’ abilities to track your iPhone when you go to the mall, by sending a random MAC address, instead of the code can be used to grab your iPhone’s unique device ID and location, but users will have to turn off their cellular data connection to start broadcasting random MAC addresses.