We cover all the best Apples stories on each week’s CultCast, but this week we take it to the next level. Hit play to hear: why trying on the Apple Watch will make you a believer; our WWDC hardware predictions; why a recent acquisition might mean a revolutionary new iPhone camera; and Leander reviews the new Macbook.

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Full show notes ahead!

Apple just announced WWDC 2015 today, when the company will presumably unveil iOS 9. Yet with iOS 9 on horizon, a significant number of iPhone and iPad users still haven’t bothered upgrading to iOS 8, with just 79% of all iOS users running it.

More details surrounding Apple’s unreleased TV streaming service are leaking out as its Worldwide Developer Conference approaches in June.

There’s still a lot we don’t know for sure, but a new report sheds light on how Apple is proposing to handle the actual streaming of live TV to its millions of users.

Tim Cook had enormous shoes to fill when he took over as Apple CEO. After Steve Jobs’ death in 2011, doubters questioned whether the Southern engineer could keep Apple relevant. But Cook has led Apple to become the world’s most valuable company — he might be even better at running the company than Jobs ever was.

Now Fortune has named Cook the “world’s greatest leader” and published a profile full of exclusive details about Cook’s journey as Apple CEO. In the interview, Cook reveals how he developed thick skin, why he’s giving all his money to charity, and the real reasons he opened up about his sexuality.

The massive profile is well worth a read, but we’ve picked out the most interesting bits for you below.

Apple is planning to unveil a hot new redesign of Beats Music at WWDC. The new streaming service is aimed at killing rival’s like Spotify and Pandora, but rather than relying on an Apple software veteran to redesign Beats Music, Nine Inch Nail’s frontman has been tapped to lead the redesign.

Nearly a year after acquiring Beats for $3 billion, Apple plans to overhaul its music strategy behind the Beats Music redesign, reports the New York Times. Reznor, who was the chief creative officer for Beats, has been made the point main for overhauling the iOS music service to include the streaming service.

Apple is trying to make Apple TV more appealing than ever with a lower price tag and HBO Now exclusivity, but Amazon announced today that it’s bringing new features to its set top box too, and they won’t cost customers a cent.

Expandable USB storage, private listening via for wireless headphones, and hotel Wi-Fi support are being added to Amazon’s TV devices. The new features will rollout to customers over the coming weeks as a free, over-the-air software update for the Fire TV and Fire TV Stick.

The list of new features includes the following:

A new Apple TV set-top box is set to arrive this summer at Apple’s World Wide Developers Conference, according to a new report citing sources familiar with the situation.

The upgrade would represent a much-needed “significant overhaul” of the device, letting it go far beyond Apple’s current TV offering and crossing over into other areas such as music, apps and even home automation — with a nifty Siri-based interface, to boot.

Apple is beefing up its iAd network for iTunes Radio by making it easy for advertisers to target certain customers. Like iAds for apps, advertisers can also buy their own audio ads without having to go through Apple’s sales team.

The change seems geared towards making advertising on iTunes Radio a more attractive opportunity, especially now that brands can use Customer Match, Apple’s ad-targeting system.

Apple is preparing a complete revamp of Beats Music that will directly integrate the streaming service into all of its products. The timing could not be more perfect, because streaming subscriptions like Spotify have finally overtaken CD sales.

Beats Music is due for a big redesign come WWDC. Hopefully that means a native Mac app is on the way, as well as a web player that doesn’t use Flash.

While we’re waiting for Apple to trash its use of the web plugin Steve Jobs loathed, Chris Aljoudi has solved the problem with a brilliant Safari extension that brings Beats Music playback to your browser using HTML5.