Apple has ordered record 85-90 million iPhones for September launch

By

Apple is hoping for big things from its next-gen iPhone.
Apple is hoping for big things from its next-gen iPhone.
Photo: Cult of Mac

The incremental “s” iPhones are usually considered fairly minor compared to the full-number models (iPhone 5, 6, etc.). That’s not looking like it will be the case this year, however, with a new report claiming that Apple has placed an extra-large order for its initial wave of iPhone 6s and 6s Plus handsets.

Whereas Apple ordered 70-80 million iPhones for last year’s new iPhones, this year the company has increased that to 85-90 million units, representing a new all-time record for Apple.

Given that the company increased its iPhone sales by 43 percent in the first half of its fiscal year — selling a massive 135.6 million devices — it’s no surprise that Apple would be confident this time around. If you remember the iPhone 6 launch, many customers suffered from severe constraint of availability, with Tim Cook having to admit that supply was not “on the same planet” as demand.

It wasn’t until January, three months after launch, that people could get hold of any model iPhone 6 they wanted without delay.

Today’s report also re-confirms what we’d heard previously — namely that the new iPhone will feature Apple’s Force Touch technology, that it will keep the same 4.7- and 5.5-inch screen size as its predecessors, and that it will likely offer a new color in addition to silver, gold and space gray.

Is everyone else as excited as we are?

Source: WSJ