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iOS 10 won’t collect your personal data without permission

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iPhone SE
Update to iOS 10.3.3 today.
Photo: Apple

Apple is getting deeper into the AI game with iOS 10, which will require users to share some data with Apple so it can make intelligent suggestions, but the company says it will be totally optional.

Starting in iOS 10, Apple plans to use differential data as a way to track users and make Siri better at predicting what you want, while not being a major creeper at the same time. The company hasn’t been very clear about exactly what data it will be collecting, but according to a new report, we now know you will have to opt-in to the service.

Apple is discontinuing its Thunderbolt Display

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Apple's Thunderbolt display hasn't been updated since 2011.
Apple's Thunderbolt display hasn't been updated since 2011.
Photo: Apple

Apple’s only stand-alone monitor for Mac Minis and MacBooks is officially dead.

The company revealed today to news outlets that the Thunderbolt Display is no longer in production, after going five years without an update.

Spotify is first music streamer to reach 100 million users

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Spotify
Spotify is the largest music streamer in the world.
Photo: Jim Merithew/Cult of Mac

Spotify now has more active users than any other music streaming service on the planet, but when it comes to paid subscribers, it looks like growth has stalled.

The Swedish music streaming service revealed today that it now has 100 million active users — up from the 75 million it had last year — however its paid subscribers total hasn’t budged since March.

Apple Watch is getting better at fitness tracking, but it still sucks for running

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Activity app rocks. Workout app sucks.
Activity app rocks. Workout app sucks.
Photo: Graham Bower/Cult of Mac

At WWDC this week, Apple all but confirmed that Apple Watch is really just a health gadget. Tim Cook described it offhandedly as a “device for a healthy life,” and most of the watchOS 3 segment of the keynote was devoted to health and fitness.

This focus on health makes sense. As an activity tracker, Apple Watch is arguably the best on the market, and watchOS 3 will make it even better. Apple’s wearable is ideal if you are simply looking to live a healthier day. But, despite some minor improvements, Apple Watch still sucks if you are into running.

iOS 10 notifications redesign is better than the real deal

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Grouping would make iOS 10 notifications much better.
Grouping would make iOS 10 notifications much better.
Photo: Zuno Young/Medium

The paint is still drying on iOS 10 after just being unveiled earlier this week, but one UI designer has already come up with an amazing redesign of the Notifications screen, and we hope Apple’s paying attention.

Notifications have a bigger emphasis than ever on the lock screen now that Slide to Unlock is dead, however the way Apple displays them is kind of ugly if you get multiple notifications from the same app.

Apple reveals why iMessage isn’t coming to Android

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Messages iOS 10
That doesn't mean you should stop using it.
Photo: Apple

Android fans who have been waiting for Apple to bring its popular iMessage platform to Android won’t be getting blue chat bubbles anytime soon, according to Apple executives at WWDC.

Despite pre-WWDC rumors that Apple planned to push iMessage across the Android divide, the company revealed this week that it has some pretty good reasons to keep it as an exclusive iOS feature.

watchOS 3 hands on: Apple Watch becomes more useful

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watchOS 3
watchOS 3 has a ton of new features, check them out in our latest video!
Photo: Ste Smith/Cult of Mac

WWDC 2016 brought a lot of exciting new software updates, and we’re working our way through hands-on demos with all of them. We’ve already covered iOS 10, macOS Sierra and tvOS 10 betas — and now it’s time for watchOS 3.

Apple’s latest operating system for the Apple Watch brings a lot of changes and improvements that fix the user experience. Watch the video below to see the new OS in action.

iOS 10 will help you save money on the road

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Apple Maps has some new tricks in iOS 10.
Apple Maps has some new tricks in iOS 10.
Photo: Apple

Drivers tired of forking over cash to toll booths on the morning commute are getting some welcomed relief thanks to iOS 10.

Apple Maps didn’t get much stage time during the WWDC 2016 keynote earlier this week, but along with adding proactive route suggestions, Apple has also made it super easy to avoid any toll booths that might be on your route.