Big changes are coming to Siri, Apple’s intelligent voice-activated assistant. For the first time, Siri will be available on the Mac and will be opened to third-party developers on iOS.

While Siri was one of the first voice-controlled AI assistants on the market, it’s fallen behind competitors like Amazon’s Alexa and Google Now, largely because it was a closed system that worked only in Apple’s apps. Opening it to developers makes it much more functional, and presents a more serious challenge to upstarts like Viv that promise to help with a wide range of services and tasks.

The next big iOS update for iPhones and iPads was unveiled by Apple today at WWDC and it comes with some gigantic new features to go along with an even bigger Siri upgrade.

iOS 10 is the “mother of all releases” according to Tim Cook. It comes with 10 big new features that make Siri more powerful than ever, plus some much needed changes to the way you interact with the lock screen and homescreen thanks to interactive notifications, widgets, and deeper 3D Touch integration.

The next generation of tvOS for Apple TV will be more powerful than ever thanks to some huge new updates Apple unveiled today at the company’s WWDC keynote.

Apple VP Eddy Cue showed off new features for Apple’s set-top box that make Siri more powerful than ever while also giving developers new tools to create better tvOS app experiences.

Apple’s WWDC keynote just kicked off this morning, but before Tim Cook dove into Apple’s exciting new software updates, the Apple CEO called for a moment of silence in respect for the victims of the Orlando tragedy.

We’re all stoked for our first previews of iOS 10 and macOS from WWDC, but according to sources familiar with Apple’s plans, it’s going to be Siri that steals the show.

The virtual assistant is expected to make the leap to the Mac for the first time, and could also open up to third-party apps and services — allowing users to check in for flights, book Uber rides, and do more using only their voice.

tvOS devs may be driven away from developing for Apple TV, claims a new report citing poor audience retention rates.

Suggesting that users are “generally disinterested” in Apple TV, the report from mobile app analytics company adjust says they found that just 8.9 percent of users return to a tvOS app seven days after installing it. That’s roughly half the number seen on mobile devices, where the comparable numbers stand at nearly 20 percent on tablets and 18.5 percent on smartphones.

Pretty soon when you’re shopping online, Apple Pay might become the quickest way to checkout instead of using PayPal.

Rumors have been floating around the web for months that Apple plans to bring Apple Pay to the web and according to a new report, Apple’s WWDC 2016 keynote will be the site of the grand unveiling.

Apple might not unveil a radically redesigned MacBook Pro at WWDC next week, but thanks to artist Martin Hajek we’ve got the next best thing: concept images.

Cult of Mac’s favorite concept artist has created a series of mockups that show just how awesome it will be when Apple adds an OLED touchpad to the MacBook Pro. While last week’s spy photos gave us an early look at the new MacBook Pro’s frame, Hajek’s images show how the OLED touchpad could automatically change based on the apps you’re using.

Take a closer look at the rumored MacBook Pro OLED touchpad:

Apple’s iMessage platform may soon be available on products that aren’t designed in Cupertino.

iMessage is set to get its first-ever app for Android, according to a new report citing a “source familiar with the company’s thinking.” If so, it sounds like it could spell trouble for Facebook Messenger and Google’s new messaging app, Allo.