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New super-size MacBook Air is ‘world’s thinnest 15-inch laptop’

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New super-size MacBook Air is 'world's thinnest 15-inch laptop'
A 15.3-inch version of the MacBook Air joins the 13.6-inch one.
Screenshot: Apple
WWDC23

The 15.3-inch MacBook Air 2023 starts at $1,299 and is available in several stunning colors, including starlight, silver, midnight, and the ever-popular space gray MacBook Air. For a closer look at how space gray compares to silver, check out this detailed review.

The newest macOS notebook boasts a long battery life, comes with an Apple M2 processor, and the price is only $1,299.

“With its incredible performance and striking design, the new MacBook Air is the world’s best 15-inch laptop. And it’s only possible with Apple silicon,” said John Ternus, Apple’s SVP of hardware engineering, in a statement.

VR/AR headset anticipation pushes Apple share price to record high

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Apple earnings blow past analysts’ estimates yet again
A new Apple share price record!
Photo: Cult of Mac

Apple stock price is up 2% on Monday, rising to a new record high. Each share is going for about $184.60, sailing past the previous high of around $182 set back in early 2022.

Experts credit a recent rise in AAPL on anticipation for the VR/AR headset that Apple will almost certainly unveil on Monday.

Siri briefly hijacks Major League Baseball radio broadcast

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Siri interrupted the call in the booth during the Red Sox vs Rays matchup Saturday afternoon.
Siri interrupted the call in the booth during the Red Sox vs Rays matchup Saturday afternoon.
Photo: Apple TV+

Maybe all this talk of superior AI chatbots is getting to Apple’s voice assistant. Siri interrupted a radio broadcast Saturday during a double-header matchup between the Boston Red Sox and the Tampa Bay Rays.

The voice assistant had a pretty good reason. The announcer said Siri’s name. But he was talking about Rays outfielder Jose Siri coming up to bat.

And Siri’s response was apparently unintelligible. Typical swing and a miss.

Apple’s ‘Hey Siri’ trigger phrase might soon shrink

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Apple’s AI-driven voice-controlled digital assistant Siri
Activating Siri may soon get simpler.
Image: Apple
WWDC23

The “Hey Siri” trigger phrase for Apple’s virtual assistant could go away soon, replaced with a shorter version. And the change might be announced at WWDC23 next week.

Being able to activate Siri by simply saying “Siri” near an iPhone, HomePod, etc., could make activating Apple’s virtual assistant easier.

Apple plans ‘controlled’ demos of new AR/VR headset

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WWDC23 attendees and press can try the new AR/VR headset in a new facility, and demos should continue through the summer.
WWDC23 attendees and press can try the new AR/VR headset in a new facility, and demos should continue through the summer.
AI image: Midjourney/Cult of Mac
WWDC23

Calling WWDC23 Apple’s “most significant product launch event in nearly a decade,” a report Friday relayed new information about the event’s headlining hardware — Apple’s first AR/VR headset.

While the headset won’t go on sale for months, WWDC attendees and media can try demonstrations of it in a large new structure at Apple Park, and in future demos throughout the summer.

Here’s your chance to work for Apple as an AI engineer

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Siri desperately needs some ChatGPT-like smarts
There's a lot Siri doesn't understand. And that's a problem.
Image: Apple/Cult of Mac

Want to make Siri smart again and help boost Apple’s artificial-intelligence chops across the board? A recent Apple job posting shows it seeks “machine-learning engineers with a background and/or interest in conversational and generative AI.”

“This role will play a critical part in helping Apple change the way humans learn about learning,” the listing noted.

Hard to say if the new engineers will inject more gray matter into Siri, but one source suggests they might work on device-based apps for Apple’s AR/VR headset, expected to show on Monday at WWDC23 Monday.

Rumored 4K screens could let Apple VR/AR headset offer real world-like clarity

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Apple VR/AR headset concept from Ahmed Chenni
Apple's mixed-reality headset could pack seriously impressive micro OLED displays.
Concept: Ahmed Chenni/Freelancer.com

Rumored specs of the micro OLED panels Apple plans to use in its upcoming VR/AR headset indicate the device could deliver ultra-realistic clarity that makes virtual worlds look real.

The headset, which could be called “Reality Pro” or “Reality One,” will use two 1.41-inch micro OLEDs with a pixel density of 4,000 PPI, according to a respected display analyst.

Swift Student Challenge winners share passions through code

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From left, Marta Michelle Caliendo, Yemi Agesin and Asmi Jain are among the 375 Swift Student Challenge winners this year.
From left, Marta Michelle Caliendo, Yemi Agesin and Asmi Jain are among the 375 Swift Student Challenge winners this year.
Photo: Apple
WWDC23

Each year alongside WWDC, Apple runs a contest for students worldwide to create great app playgrounds using Swift code. This year 375 coders won, up from the previous 350. They’ll be among WWDC23’s virtual and in-person attendees.

“We are amazed by the talent we see from the young developers who enter our Swift Student Challenge,” said Susan Prescott, Apple vice president of Worldwide Developer Relations.

“This year’s submissions demonstrated not only the next generation’s commitment to building tools that will improve our lives, but also a willingness to embrace new technologies and tools, and deploy them in original and creative ways,” she added.

iOS 17 might make sending video to TVs via AirPlay easier

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AirPlay Logo
Using AirPlay to wirelessly send video from an Apple device to someone else's TV will allegedly get easier.
Photo: Apple/Cult of Mac

Sending video from iPhones to TVs over AirPlay will get easier in iOS 17, according to a tipster. The goal is supposedly to simplify sending video to other people’s TVs. The improvement will almost certainly be extended to iPad, too.

This is one of numerous small changes expected when iOS 17 is unveiled at WWDC23 in early June.

Best Memorial Day deals on AirPods, MacBooks and iPads

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Apple logo
An Apple-Amazon deal may have hurt sellers of refurbished, discounted products.
Photo: Apple

Looking to buy a new iPad, Apple Watch, Mac, or AirPods? Take advantage of the Memorial Day sale across various retailers, and you can save big on your purchase.

Given that Apple products are almost always in demand, they are heavily discounted this Memorial Day.