September 13, 1983: Osborne Computer Corporation, one of Apple’s early rivals, declares bankruptcy. Many considered the company’s Osborne 1 the world’s first truly portable, full-featured computer. It packed everything users needed to set up shop at home or on the road. Alas, it didn’t last!
August 12, 1981: The launch of the IBM Personal Computer ignites a long-running Apple-versus-PC rivalry.
Secure in the Apple II’s technical superiority over the new PC, Apple welcomes International Business Machines to the personal computing party in a full-page ad in The Wall Street Journal. Things won’t stay positive for long, though.
August 11, 1987: The MultiFinder app brings the biggest software update to the Mac since the computer’s launch. Baked into Macintosh System Software 5, MultiFinder allows multitasking with two apps on screen for the first time.
While MultiFinder brings an undeniable boost to the Macintosh’s technical capabilities, it is built on a shaky foundation that soon begins to show its age.
July 10, 2008: Apple launches the App Store, an online hub that lets iPhone owners browse and download apps made by third-party developers. Transforming the iPhone from a locked-down platform to a generative one, the App Store means that every iPhone user can have his or her own “killer app” depending on the software they want — from social networking to composing music to playing games.
One of the most significant launches in Apple history, the App Store opens up a whole new revenue stream for Cupertino. It’s hard to believe that Steve Jobs was originally dead-set against it!
July 8, 1997: Steve Jobs begins his path to becoming chief executive officer of Apple, after former CEO Gil Amelio departs the company following a massive quarterly loss. Also leaving Apple is Ellen Hancock, executive vice president of technology.
To run Apple’s day-to-day operations, CFO Fred Anderson takes over until a new CEO can be found. Jobs, meanwhile, moves from strategic adviser to take “a more expanded role with Apple’s board and executive management team,” according to CNN Money.
Cupertino’s turnaround has started!
July 6, 1997: Following a massive quarterly loss for Apple, board member Edgar S. Woolard Jr. calls CEO Gil Amelio and informs him that he needs to step down. “You’ve done a lot to help the company, but the sales haven’t rebounded,” Woolard says.
Steve Jobs, who recently returned to the company he co-founded, denies being responsible for Amelio’s ouster. However, the move results in Jobs becoming Apple CEO for the first time. Now it’s time for a real turnaround!
June 26, 2008: A year after the first iPhone was released, Apple sends an email to developers calling for smartphone software to be distributed in the forthcoming App Store.
Coders around the world greet the news with excitement. They hurry to submit their iPhone apps and get in on the looming App Store gold rush. Many rake in small fortunes when the App Store goes live less than a month later.
June 14, 2007: Paul McCartney sings his new song “Dance Tonight” in an iPod + iTunes ad, the latest in a series of Apple spots starring music industry legends.
The new animated ad signifies a thawing of the icy relationship between Apple and McCartney, whose original band The Beatles has been locked in a legal battle with Cupertino for decades.
June 12, 2005: Apple CEO Steve Jobs delivers a brilliant commencement speech to graduating students at Stanford University.
Packed with incredible insights, the motivational speech includes many memorable lines that capture the essence of Jobs’ incredible life — and provide a template for success through following your passions. And he does it all in less than 15 minutes.
June 10, 1977: Apple Computer Inc. ships its first Apple II computer.
A hulking beige behemoth with 4KB of RAM (upgradeable to a whopping 48KB), the Apple II is the computer that will define Apple for a generation of fans. Retailing at $1,298, it cost the equivalent of a handful of MacBook Pros today — even though it seemed a total bargain at the time.