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Apple earnings (and forecast) fall short of Wall Street estimates

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Apple beat Wall Street's expectations, again.
Apple beat its own guidance but missed Wall Street's fevered expectations.
Photo: Apple

Apple’s earnings fell just shy of Wall Street’s expectations for third-quarter revenue despite continued strong sales of the iPhone 6, which helped the company bring in $49.6 billion in gross revenue and $10.7 billion in profit.

Perhaps even worse for AAPL, the company’s fourth-quarter revenue forecast fell short of analysts’ best guesstimates.

New iPods, fixing Apple’s fitness apps, and cringe-worthy iPhone cases

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New iPods are out, but should you get one?
New iPods are out, but should you get one?
Cover: Stephen Smith/Cult of Mac

The new iPods are here, but should you even bother getting one? We’ve got our opinion on the matter, plus one on what Apple should really do to fix its built-in fitness apps.

Plus, a bit about why the Apple Watch isn’t doomed after all, a profile of another fantastic iPhone photographer, and a gallery of some cringe-worthy iPhone cases that you’ve really got to see to believe.

All that, plus much, much more, in this week’s Cult of Mac Magazine. Don’t forget to subscribe and download this week’s issue.

Maybe Apple Watch isn’t doomed after all

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Apple Watch is doing just fine, thank you.
Apple Watch is doing just fine, thank you.
Photo: Jim Merithew/Cult of Mac

That Slice data? Totally misleading, says analyst Mark Hibben.

Instead, he says, Apple sold over 4.5 million Apple Watches in two months of the June fiscal quarter. That’s way more than the 1 million units of the original iPhone Apple sold when it first launched in 2007.

“Apple Watch has a bright future,” writes Hibben, “despite what some market research polls might indicate. In its launch quarter, Watch will add about $2 billion in revenue to Apple’s top line.”

With numbers like that, even Apple can’t call the Apple Watch a hobby.

Upgrading Apple fitness apps: What’s missing and what are the alternatives?

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How could Apple improve their fitness offering?
How could Apple improve their fitness offering?
Image: Graham Bower / Cult of Mac

Apple’s fitness apps are surprisingly limited given that is a core selling point of Apple Watch. Even basic features like mapping runs and challenging friends are currently missing. And from what we’ve seen so far, watchOS 2 won’t address these shortcomings.

Here’s my wish list of 10 things I’d like to see Apple do to get its fitness apps in shape.

Running with Apple Watch, a beginner’s guide

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For your first run, select an “open” goal
For your first run, select an “open” goal
Photo: Graham Bower / Cult of Mac

If you bought an Apple Watch hoping it would help you get fit, but you haven’t been on your first run yet, maybe you need of a little more encouragement. So here’s some advice from a reformed couch potato.

The first workout is the hardest. It gets progressively easier and more rewarding from there. You just need to know how to get started.

Hacked Apple Watch runs Flappy Bird as native app

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Flappy Bird will have you tapping your wrist as if you're late for a meeting.
Flappy Bird will have you tapping your wrist as if you're late for a meeting.
Photo: Hamza Sood/Gizmodo

Remember Flappy Bird, the insanely-addictive iPhone game which spawned a million clones, despite being pulled from the App Store by its creator? Well, it’s back — as a native app for the Apple Watch.

Created by U.K. developer Hamza Sood, the Apple Watch app was created following the release of watchOS 2 at WWDC, giving the opportunity for developers to create native apps for Apple’s wearable device as opposed to the iPhone extensions that are currently doing the rounds.

Check out a video below.

These Apple Watch docks were made for Nightstand mode

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Night Stand for Apple Watch
Take that, Apple.
Photo: ElevationLab

Apple Watch stand makers are responding to watchOS 2’s Nightstand mode feature, which will turn your wearable into a makeshift alarm clock and display the time in landscape mode when it’s charging on its side. New Apple Watch docks are starting to appear to accommodate this feature ahead of the software update coming this fall.

Repeat this simple mantra if you want to make killer Apple Watch apps

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Joe Cieplinski, a designer with Bombing Brain Interactive, shares his knowledge about design at AltConf 2015.
Joe Cieplinski, a designer with Bombing Brain Interactive, shares his knowledge about design at AltConf 2015.
Photo: Jim Merithew/Cult of Mac

SAN FRANCISCO — The key to crafting great Apple Watch apps can be summed up with a simple mantra: “Make the user happy.”

That’s designer Joe Cieplinski’s approach to all design, really, but the precept is even more important than ever for developers making apps for Apple’s new wearable. Instead of attempting to cram all the features of an iPhone app onto that tiny screen, devs need to focus as much on what they leave out as what they include.

“That’s how you get a successful product,” Cieplinski, who works for Philadelphia-based Bombing Brain Interactive, told Cult of Mac after his AltConf panel here Tuesday. “It’s not just trying to be philosophical.”

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