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Swatch CEO trolls Apple Watch by calling it a ‘toy’

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Photo of the original Apple Watch with white Sport band, showing the honeycomb app layout.
Pffft... what's revolutionary about a computer on your wrist?
Photo: Jim Merithew/Cult of mac

Swatch Group CEO Nick Hayek isn’t backing down from his anti-Apple stance. In a new interview, he dismisses the Apple Watch as nothing more than an “interesting toy, but not a revolution,” and says that Swatch won’t be jumping on the “computers for the wrist” bandwagon any time soon.

We wonder if Tim Cook and Jony Ive would like some ice for that sick burn?

Could Apple Watch soon track weightlifting as well as cardio?

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Stainless steel Apple Watch meets pumping iron.
Stainless steel Apple Watch meets pumping iron.
Photo: Graham Bower/Cult of Mac

As a fitness tracker, Apple Watch is currently little more than a fancy pedometer. It only tracks distance and calories — the quantity, not the quality, of your movement. That’s a problem because fitness is about more than burning calories.

However, an interesting patent from Apple — plus a new technology claimed to be “Siri for understanding human movement” — suggests that Apple Watch could soon be adding weightlifting to its repertoire. Which would be good news for gym-goers and CrossFitters everywhere.

Tom Ford turned Apple Watch into a fashionable pocket watch

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The Apple Watch is starting to make its mark on rivals.
The Apple (pocket)Watch
Photo: TheChicGeek/Instagram

Tom Ford unveiled his Spring 2016 collection this week in London, and while the fashion designer’s newest fanciful dinner jackets drew in a flock of celebrity, the Apple Watch made a surprise appearance in the ready-to-wear collection.

Rather than designing a fashionable Apple Watch band, the forward-thinking designer bridged Apple’s timekeeping accessory to the past by turning it into a pocket watch attached to a chain.

Here’s another look at it:

Meet Ming-Chi Kuo, the best Apple analyst on the planet

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KGI Securities analyst Ming Chi Kuo has become the most accurate Apple seer around.
KGI Securities analyst Ming Chi Kuo has become the most accurate Apple seer around.
Photo: Digitmes

Over the past several years, one analyst has risen above the rest to become the most reliable voice on all things Apple. His name is Ming-Chi Kuo, and his ability to accurately prophesy Apple’s future product plans is unparalleled. Fittingly, he is also incredibly mysterious.

Kuo is back in the news with a report that the iPhone 6s — due in the fall — will have a new stronger case to make it less ‘bendable.’ The iPhone 6s will be made from the same tough-but-light 7000 series aluminum used in the Apple Watch (it’s also used to make bikes and planes). Kuo also predicts the 6s will come Rose Gold and a darker space grey, again, matching the near-black Apple Watch.

Last month, Kuo reported a long list of features coming to the 6s, including a better, faster A9 processor, a Force Touch screen, a 12-megapixel camera, better Touch ID, new gestures and more.

Kuo’s track record has elevated his Apple predictions to the level of gospel. He’s been called “the most accurate Apple analyst in the world” by Business Insider; and the “most reliable industry watcher on the planet when it comes to Apple” by BGR.

How did he become so good at knowing what Apple is going to do next?

6 lessons Apple Watch could learn from rival fitness trackers

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Apple Watch Activity
What would it take for Apple Watch to lap competing fitness trackers?
Photo: Jim Merithew/Cult of Mac

I’ve started cheating on my Apple Watch. It’s not that I don’t love it. It’s amazingly beautiful. It does stuff I didn’t even know I’d like. But when it comes to running wild in the outdoors, I’ve found a smartwatch that satisfies me more than Jony Ive’s wearable does.

For the past week I’ve been testing the Garmin Fenix 3, a top-of-the-line smartwatch from a company that’s made a name for itself by providing runners and outdoorsmen with some of the best wrist-worn fitness tech. I hate wearing the Fenix 3. While Apple Watch gently caresses my wrist, the Fenix 3 feels like I’ve strapped a tank to it. Yet it boasts features Apple Watch doesn’t have that I’m starting to think I can’t live without on runs and hikes.

I don’t plan to completely break up with the Apple Watch anytime soon, but I’m ditching it during my four-day trek through the Grand Canyon this weekend because there are still a couple things it needs to learn before it can truly be the best all-around fitness tracker.

Android Wear vs. Apple Watch: Which one deserves a spot on your wrist?

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post-323665-image-03c9b88a384649c199da8437fa9f9d37-png

With Apple Watch still sold out and Google reportedly gearing up to deliver Android Wear support for iPhone at Google I/O next week, it’s time for two of the hottest wearable platforms to face off.

Friday-Night-Fights-bug-2Apple Watch is selling 30,000 units every day in the U.S., according to the latest reports, which makes it significantly hotter than any of the Android Wear watches we’ve seen so far. But is it really worth the hype?

Find out what we think in this week’s Friday Night Fight with Cult of Android versus Cult of Mac!

How not to make your Apple Watch round

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Don't try this at home. Photo: Peripatetic Pandas
Don't try this at home. Photo: Peripatetic Pandas

Apple Watch is hands down the most beautiful smart watch you can buy, but it doesn’t have a gorgeous round face like the original Apple Watches did. Jony Ive never even considered using a round design because “a circle doesn’t make any sense” for a list-based interface, but the crazy tech pranksters at Peripatetic Pandas are ready to show him how wrong he was.

Using a metal grinder to round out the Apple Watch’s corners, the guys who also solved the iPhone 6’s protruding lens problem have also devised an ingenious way to get a custom round Apple Watch. Sure, their method will void your warranty, but it’s pretty amazing that the watch still works after the beating it receives.

Watch the gory video below:

Common sense is your best defense against Apple Watch thieves

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Photo: Apple
Police and security experts recommend being aware of your surroundings when interacting with your new Apple Watch. Photo: Apple

When you hold up your wrist to admire your new Apple Watch, the shiny new device might also catch the eye of an opportunistic thief.

Police and security experts are urging common sense and awareness of surroundings when interacting in public with the new smartwatch, which will begin arriving on doorsteps and adorning wrists Friday.

Virtual teardown shows what makes Apple Watch tick

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A series of renderings show what the Apple Watch could look like on the inside. Photo: Martin Hajek
A series of renderings show what the Apple Watch could look like on the inside. Photo: Martin Hajek

Like an autopsy performed on a cadaver that’s yet to be born, slick new renderings dissect the Apple Watch and show off its shiny guts.

Since few normal people have an actual Apple Watch in hand, concept artist Martin Hajek created the images using information gleaned from Apple’s website and industrial porn videos about the making of the smartwatch.

See Batman’s armored batsuit in first Batman v Superman trailer

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The Dark Knight gets headlights in the first trailer for Batman v. Superman. Photo: Warner Bros. Pictures
The Dark Knight gets headlights in the first trailer for Batman v. Superman. Photo: Warner Bros. Pictures

If Batman’s going to take on Superman, he’s going to need some extra protection and firepower. The first trailer for Batman v Superman: Dawn of Justice gives us our a glimpse of the armored batsuit — complete with glowing white eyes — the Dark Knight will don in the superhero smackdown flick.

I think we can safely assume Jony Ive isn’t designing products for Bruce Wayne. The armored batsuit looks anything but thin and light.

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