In addition to the tech it publicly releases, Apple invests in some pretty wacky technology most people never even hear about.
One example? The half-gallon of synthetic sweat Cupertino pumps out every single day to see how well its products withstand the day-to-day rigors of real-world use. Yes, really!
Get the look of Apple's Milanese Loop for a fraction of the price. Photo: Ste Smith/Cult of Mac
The internet brims with knockoff Apple Watch bands that are nearly as good as the real deal at a fraction of the price. Determining whether a knockoff is actually any good, however, is another story.
I’ve taken a look at one such band by Cambond, which mimics in appearance the popular Milanese loop by Apple. Retailing at $149, the Milanese is indeed pricey as are most of Apple’s bands whereas Cambond’s version is about 10 bucks.
Stanford believes in the wellness possibilities of the Apple Watch Photo: Ste Smith/Cult of Mac
Stanford University has launched a new program, offering faculty members and instructors up to 1,000 Apple Watches and $10,000 in funding to investigate how Apple’s wearable device can be used in healthcare.
“This seed grant program is designed to stimulate and support creative uses of the Apple Watch to address important issues in healthcare,” the Center for Digital Health’s website notes. “We are particularly interested in high impact projects that will positively influence the selected study population and/or clinical workflow.”
Beats by Dre, UE ROLL 2, and lots of Mac amenities make for some very happy holidays.
The people on your holiday shopping list deserve cutting-edge gifts. That’s why you won’t find ugly sweaters or gifts that are actually meant for pets not people in the Cult of Mac gift guide.
Loaded with tech gift ideas for Apple fans, this handy guide will make you the best gift-giver in the family for once.
Is fitness really all that Apple Watch is fit for? Photo: Apple
The writing has been on the wall for smartwatches ever since Cupertino chose to focus on sports and fitness features for Apple Watch Series 2. Smartwatch sales are plummeting, and fitness seems to be the only profitable area remaining in the wearables sector.
More evidence of this trend emerged this week, with smartwatch trailblazer Pebble reportedly being acquired by fitness wearables specialist Fitbit. We might very well be witnessing the demise of the smartwatch as we know it.
So how did we get here? Is Apple Watch really only fit for fitness, or could it still one day fulfill its destiny and become a true wrist-based computing platform?
Prepare to say goodbye to wires. Photo: Buster Hein/Cult of Mac
To make up for killing the headphone jack on the iPhone 7, it appears that Apple is definitely planning to make some wireless earbuds of its own, based on some recently discovered trademark filings.
2017-era Apple Watch may be in line for a display boost. Photo: Apple
It’s not just the iPhone that’s supposedly getting a change in its display next year. According to a new report, Apple is currently developing microLED panels for a future Apple Watch, replacing the OLED panels used in the current model.
Yet another reason to use Apple Pay. Photo: Jim Merithew/Cult of Mac
When Apple CEO Tim Cook announced Apple Pay in October 2014, only about 2.7 percent of retailers that accepted credit cards had the technology to compatible with the mobile wallet. In 2015, only 0.2 percent of sales were made with mobile wallets, according to survey by research firm eMarketer. However, that same research firm predicts that by the end of 2016, nearly one in five smartphone users will use mobile payments.
After several years of various mobile wallets trying to gain momentum, three factors — all are related to the switch most retailers made last October to accept chip cards (also called EMV) — are predicted to drive a big shift towards mobile wallets. Updates at retailers to accept EMV cards also often include compatibility for near field communication (NFC), the tap-to-pay technology used by many mobile wallets.
Jeb Bush is a huge Apple Watch fan even though he knows how to use it about as much as he knows how to beat Donald Trump. The presidential hopeful is always incorrectly referring to the device as an “iWatch” — and apparently didn’t discover until today that it can make calls.
Bush received an untimely call during an interview Wednesday with The Des Moines Register’s editorial board, but had absolutely no idea where the talking voice was coming from. After reassuring reporters that his “watch can’t be talking,” Bush was politely informed that indeed it can.
“I’ve never had my Bat Phone turned on,” exclaims a befuddled Bush in the video. “That’s the coolest thing in the world.”