A Toy Story poster signed by Steve Jobs has sold at auction in Los Angeles for $31,250 — more than $6,000 more than its starting price.

The 24-inch-by-36-inch poster was signed by Jobs back in 1995. Its high price tag was due to the relative scarcity of Jobs’ autograph. While Toy Story isn’t widely thought of as one of the most important moments of Jobs’ life, it was actually a major turning point for him.

This week on The CultCast: Apple’s September 10th has just been announced—don’t miss our hardware and software predictions! Plus: comparing Disney’s new streaming service to Apple TV Plus; Steve Jobs is spotted in Egypt; and one of Earth’s greatest Steve Jobs artifacts hits the auction block.

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A movie poster for Toy Story featuring Steve Jobs’ signature will hit the auction block in Los Angeles on Thursday.

Starting bid: $25,000.

August 25, 2016: An ultra-rare Apple-1 computer raises $815,000 in a charity auction, one of the highest prices ever paid for one of the machines. Bidding actually reaches $1.2 million in the auction’s final minutes. However, that bid gets pulled seconds before a winner is announced.

The reason for the super-high price? This “Celebration” Apple-1 boasts a feature that did not appear on any production models of the computer.

Apple debuted its AR[T] augmented reality walks in several cities around the world over the weekend.

The walks take place from Apple Stores in San Francisco, New York, London, Paris, Hong Kong, and Tokyo. They boast augmented reality demos created by world renowned artists. A new report describes the experience.

Only 70 Apple 1 computers are known to exist. But collectors gathered twelve of them over the weekend for the annual Vintage Computer Festival West at the Computer History Museum in Mountain View, Calif.

This is no small feat considering the fragility and rarity of the humble machine that launched a computing revolution — and one of the world’s most influential companies.

“They are the computers that started Apple,” Dag Spicer, senior curator for the museum, told Cult of Mac. “People are completely blown away.”

Apple rarely, if ever, pokes fun at its competition in ads these days. But that same lesson hasn’t been learned by Apple’s rivals — as a new Microsoft ad for the Surface Laptop 2 shows.

For the ad, Microsoft (or, rather, its ad agency) tracked down a real life guy named Mackenzie “Mac” Book from Sydney, Australia. Guess whether he prefers Microsoft or Apple’s laptop? The hint is in the fact that it’s a Microsoft ad.

You would have to ride in a time machine back to 1976 and that garage on Crist Drive in Los Altos, Calif., to find 10 Apple 1 computers in the same space.

But this weekend, 10 or more will be displayed at the Computer History Museum in Mountain View, Calif., for the annual Vintage Computer Festival West.

About half the machines will be working.

Intel CEO Bob Swan says his company decided to bail out off the phone modem business because these products had too few customers to make much money.

Apple is the primary buyer of Intel modems, and the iPhone maker is now reportedly going to acquire Intel’s related patents as it prepares to make its own 5G modems.

The Apple Lisa computer was a colossal failure. It was also the most important machine in personal computing history.

You can try to argue that last claim with John McLearan. He believes it. And he offers his restored Lisa 2/10 — loaded with modifications to make it a 21st-century workhorse — as proof that the computer’s reputation needs a considerable upgrade.