When Apple takes the stage at the Bill Graham Civic Auditorium in San Francisco for the fall media reveal, company execs will walk knowing they are in a sacred space.
Sure the building is 100 years old this year and is part of the city’s renaissance following the devastating 1906 earthquake. But the ground at the auditorium really shook in 1977, when Steve Jobs and Steve Wozniak brought the Apple II computer to the West Coast Computer Faire.
Apple sent out invites this morning to its iPhone 6s event on September and while event’s location is getting a lot of attention, Apple has also decided to do something completely unprecedented: allow people running Windows to watch it.
The speculation about whether Apple is really going to unveil the next iPhone at the Bill Graham Civic Auditorium is over: Apple just sent out invites to its next keynote, which will take place Wednesday, September 9, at 10 a.m., in the historic San Francisco auditorium where Steve Jobs unveiled the Apple II.
According to a San Francisco website, Apple is confirmed as the reason behind all the mysterious logistics happening at the city’s Bill Graham Civic Auditorium, the same venue at which Steves Jobs and Wozniak introduced the world to the Apple II.
Apple and Samsung are bitter rivals in the tech industry that make a lot of the same type of products, but when it comes to innovation, the two are complete opposites.
Arno Lenior is one of the few people on the planet who’s worked at both companies, and while Samsung gets a bad rap for copying Apple’s products, the former Apple marketing director reveals that in many ways, Samsung takes innovation just as seriously as they do in Cupertino, otherwise it would have never been able to go from a company that sold rice nearly 100 years ago, to transforming into one of the world’s top TV and smartphone manufacturers.
Now that Lenior left Samsung back in May, MarketingMag sat down with the Australian marketer to get his viewpoints on innovation and how it’s become part of the mindset at Apple.
Apple still hasn’t made an announcement as to where next month’s iPhone 6s event will take place. However, according to a new report it may be set to rock San Francisco’s 7,000-seat Bill Graham Civic Auditorium — the same venue where Steve Jobs and Wozniak first unveiled the Apple II.
Apple might be unfairly painted as an aging company run by middle-aged white dudes with “dad dancing” moves, but it’s certainly not shying away from controversial characters.
Cupertino’s roster today includes employees like Dr. Dre — a man who was the epitome of gangsta rap before becoming “hip-hop’s first billionaire” — and Trent Reznor, aka the singer who once made public his desire to, erm, sleep with you in an animalistic fashion.
It’s a safe bet that Apple wants to be down with the kids, but this controversy-seeking behavior comes with a fair share of risk. And it’s only going to be a matter of time before Apple is hit by it.
Apple has announced the lineup for its upcoming Apple Music Festival, which will feature performances by Pharrell Williams, One Direction, Florence + The Machine and others.
The concerts take place in London over 10 days from September 19 to September 28.
Three new Apple Music ads show off Cupertino’s creative cool, highlighting musical acts and touting the tagline, “All the artists you love and are about to love, all in one place.”
We all know Apple has more money than a dozen Scrooge McDucks. But exactly how do the massive Apple cash reserves translate into real-world terms?
To help put this astonishing pile of cash into perspective, we crafted this handy video guide.