Apple still hasn’t made an announcement as to where next month’s iPhone 6s event will take place. However, according to a new report it may be set to rock San Francisco’s 7,000-seat Bill Graham Civic Auditorium — the same venue where Steve Jobs and Wozniak first unveiled the Apple II.
The building has been hired for a week-long “private event” lasting from September 4 until September 13, which would be more than enough time for Apple to make the necessary preparations, such as installing product banners, setting up demos, and the like.
The official story is that the Bill Graham Civic Auditorium is hired for a trade show, although this would be unusual since it coincides with the Labor Day holiday.
The venue is considerably bigger than Apple’s other recent special event locations — such as the Yerba Buena Center and Flint Center — which hold just a couple of thousand people.
Given the rumors that Apple will announce not only the eagerly-anticipated iPhone 6s and 6s Plus, but also a possible iPhone 6c, new iPads and Apple TV refresh at the event, it makes sense that Cupertino might want to go with the biggest suitable venue it can find.
The Bill Graham Civic Auditorium was first used by Apple in April 1977, back when it was known as the San Francisco Civic Auditorium. As the venue for the first San Francisco personal computer expo, the West Coast Computer Faire, Jobs paid $5,000 for a well-placed booth to introduce his and Woz’s computer.
Provided that this really is the venue Apple has chosen for its big iPhone 6s event, we imagine the company is spending considerably more this time round!
Via: Apple Insider