From the iPhone to the iPad to the Apple TV, Cupertino’s constellation of magical devices just got a little more magical.

Did you expect all that Apple goodness? Most of what we heard today already churned through the rumor mill: the plus-size iPad Pro; new Apple Watch finishes and bands; a refreshed Apple TV with games, apps and Siri functionality. And, oh yeah, the new iPhone 6s and 6s Plus with a whole new level of Force Touch, called 3D Touch.

There were even a few surprises, like the iPad Pro’s new Smart Keyboard and the iPad stylus, dubbed the Apple Pencil. But throughout today’s keynote by Tim Cook and his lieutenants, the series of under-the-hood upgrades they revealed promise to push all Apple products forward into the future.

Let’s take a moment to boil down all two hours and 10 minutes of this incredibly dense and surprisingly succinct Apple event.

Congratulations — it’s iPhone Day 2015!

Tim Cook is already up and tweeting about the big Apple keynote that will go down today in San Francisco. We’ll be here liveblogging the entire thing, mixing all the dull wit and pithy snark we can muster for the iPhone 6s. The event starts at 10 a.m. Pacific but we’ll be getting started well before that — and we won’t stop until every last new iPad and iPhone has been announced.

For a quick recap of what to expect from today’s keynote, check out our roundup of all the announcements Apple will make, including the long-awaited iPad Pro.

Today’s event promises to be Apple’s biggest event of the year, so turn on the stream on your Apple TV and join us in the liveblog below:

The Apple Online Store has gone down ahead of today’s big keynote.

When it comes back up, we expect to see new iPhones, iPads, a new Apple TV, and more added to the site — but it’s unlikely you’ll be able to buy any of them today.

The official unveiling of the iPhone 6s is finally upon us, only this year, instead of focusing solely on its lineup of new smartphones, Apple is preparing to throw fans a curveball at the Bill Graham Civic Auditorium by revealing three other major products coming in 2015.

The Apple TV will no longer be just a hobby starting tomorrow. With a new box that’s expected to rival gaming systems and provide home automation features, Apple is ready to make a major play for the living room, and it’s not going to stop there.

Here’s everything we think Apple will announce tomorrow:

Apple has announced that Ellie Goulding will open its upcoming Apple Music Festival, while also confirming performances by Carrie Underwood and Mumford and Sons.

Check below for the now-complete lineup of main artists who will rock the London stage for 10 days between September 19 and September 28.

40-year-old Cameroonian musician Blick Bassy has revealed how his life was transformed when Apple chose one of his songs, “Kiki,” for part of its iPhone 6 ad campaign.

Although the ad only includes a 15-second excerpt of the song, Bassy says the resulting exposure has been greater than anything he has experienced in his 20 year musical career.

Check out the ad below:

Unlike many previous must-have tech gadgets, the Apple Watch doesn’t just have one killer app — but many. So what exactly do owners use their Watch for then, and how does this stack up against Apple’s stated goals for the device?

A new survey released by analysts at Wristly charts the usage of around 2,000 Apple Watch owners, and reveals a few intriguing insights into the most and least popular uses for Apple’s debut wearable device.

The conclusions? Checking the time and monitoring activity = Hot. Using it as a next-gen communication device = Not.

Apple is ramping up its hiring of artificial intelligence experts in an attempt to compete with companies like Google.

According to a new report, Apple’s number of machine learning gurus has tripled or quadrupled in the past few years, and Cupertino is currently in the middle of a hiring spree for even more.

Forget Skynet, how about iNet?

SAN FRANCISCO — It’s not as cool as installing a gorgeous glass staircase, but Apple is definitely making its mark on the Bill Graham Civic Auditorium here.

Flags, signs, security barricades — it’s all part of the prep for Apple’s massive iPhone 6s event scheduled for next week. It’s a shabby corner of San Francisco, but Apple is totally classing up the joint.

See more pictures of Friday’s street scene below.

Apple’s getting ready to sink its teeth into original programming, according to recent reports, and there are suggestions it will launch a new video streaming service for Apple TV. The Cupertino company has already taken the fight to Spotify with Apple Music, so why not Netflix next?

The big question is, does Apple have what it takes to produce shows as good as House of Cards, Orange is the New Black, and Unbreakable Kimmy Schmidt all by itself? And would it really want to?

Join us in this week’s Friday Night Fight between Cult of Android and Cult of Mac as we battle it out over Apple’s supposed invasion on Netlix’ turf.