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Apple’s best-ever quarter, strictly by the numbers

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Apple financial results on an iPad Pro
A dive into Apple’s most recent financial results shows what’s really happening with the company.
Photo: Ed Hardy/Cult of Mac

Apple pulled in more revenue and profits last quarter than it ever has before. These numbers were buoyed by strong iPhone and wearable sales. But the news isn’t all good.

Check out these charts that show with a glance how the company made its money last quarter.

iPhone 11 propels Apple to another record-breaking quarter

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apple earnings
Apple's money-making machine is on a new level.
Photo illustration: Steve Smith/Cult of Mac

Apple’s first earnings report of 2020 saw the company hit a new all-time record for revenue made in a quarter thanks to stronger than expected iPhone sales.

The iPhone-maker brought in $91.8 billion during the holiday quarter which has the stock soaring in after-hours trading. Worries over how the coronavirus in China might affect Apple’s production throughout 2020 had Wall Street worried yesterday and based on Apple’s guidance for Q2 2020, the company doesn’t seem overly concerned it will have a big impact on profits yet.

Behind the scenes of Apple’s powder-packed snowboarding video

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Exclusive: Videographer behind latest Apple ad talks shooting snowboarding on iPhone
Apple's latest "Shot on iPhone" ad may be its most impressive yet.
Screenshot: Apple

Next time you’re shooting an iPhone video, be glad you’re not shooting in waist-deep snow in freezing conditions. That was the challenge posed to Joe Carlino, the intrepid videographer behind Apple’s latest “Shot on iPhone” promo.

The ad, which dropped yesterday, shows four pro snowboarders doing their thing in the wilds of British Columbia. Cult of Mac spoke with Carlino about how the ad came about, and the pros and cons of shooting on iPhone in inhospitable conditions.

5 big questions heading into Apple’s first earnings report of 2020

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Earnings call
Apple's Q1 2020 earnings report will probably break some records.
Photo: Jim Merithew/Cult of Mac

Apple’s first earnings report of the decade is barely 24 hours away, and Wall Street is praying for another historic quarter.

After defying gravity for the last 12 months, Apple’s soaring stock price suffered its biggest single-day loss in more than six months today. Tuesday’s Q1 2020 earnings, which will cover sales from the 2019 holiday season, could provide the jolt AAPL shares need to start jumping up the charts again. However, certain hot topics — and what Apple says about them — could signal a downturn ahead.

Apple teases Beastie Boys Story ahead of April debut

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Beastie-Boys-Story
'Here's a little story they're about to tell...'
Photo: Apple

Apple just dropped a brand-new trailer for its original live documentary on the Beastie Boys.

Beastie Boys Story is scheduled to hit Apple TV+ on April 24. It will feature stage shows with Mike Diamond and Adam Horovitz, and is directed by Spike Jonze, who first collaborated with the band on the music video for Sabotage.

Apple Arcade’s Butter Royale is a Fortnite-like food fight

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Butter Royale on Apple Arcade is a multi-player food fight
Mix food fights with Fortnite to get Butter Royale.
Photo: Mighty Bear Games

Plenty of games drop players into an arena to battle friends or rivals over the internet, but Butter Royale takes a much lighter tone than most. It’s a food fight, not a desperate struggle for survival.

This game for players age 9 and up debuted today on Apple Arcade.

Apple crams celebrities into first Carpool Karaoke season 3 trailer

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carpool-karaoke
Carpool Karaoke is going to an all-new level this season.
Photo: Apple

Carpool Karaoke is back for a third season and it’s packed with more celebrity appearances than ever before.

The first trailer for Carpool Karaoke season 3 was posted to show creator James Cordon’s YouTube channel this afternoon revealing some big changes coming to the show in 2020. Apple still hasn’t given an official release date for season 3, but the new slate of celebrity pairings have us hyped for its debut later this year.

See how many celebs you can name:

Why TikTok could become Apple Music’s scariest rival

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2020 is the year everyone wants to be TikTok famous.
Peace of mind for parents.
Photo: Aaron Yoo/Flickr CC

It’s the year 2020 and absolutely everyone is making a streaming service, including TikTok.

The budding social network is hard at work inking licensing deals for its upcoming music streaming service, Resso, that will compete against Spotify and Apple Music. TikTok owner ByteDance reportedly struck a deal with the agency Merlin, which represents tens of thousands of artists, paving the way for the company to launch its music app globally.

Shifting focus from being a video-sharing app to creating a music platform may seem like an odd move for TikTok. But after months of binging on TikTok videos, I’m convinced it could become the biggest threat to Apple Music and Spotify.

Amazon Music gains on Apple Music with 55 million customers

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amazon-music
Watch out Apple Music.
Photo: Amazon

Amazon Music is inching closer to Apple Music in terms of total subscribers.

The online retailer revealed today that its music service has surpassed 55 million customers but it still has a long road to go if it wants to catch up to Spotify’s numbers.

2018 interview with Tim Cook suggests Apple was working on iCloud backup encryption

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2018 interview with Tim Cook suggests Apple was working on iCloud backup encryption
Apple is embroiled in a new privacy-centered controversy.
Photo: Apple

Yesterday, news broke about how Apple allegedly scrapped plans to let users fully encrypt backups of their devices using iCloud. This was supposedly because the FBI complained that encryption would make future investigations more difficult.

Apple did not comment on Reuters’ story. But a previous interview with CEO Tim Cook, published by German-language newspaper Der Spiegel, suggests this is something Apple may, in fact, have been working on.