Pro snowboarders hit the slopes in latest ‘Shot on iPhone’ ad | Cult of Mac

Pro snowboarders hit the slopes in latest ‘Shot on iPhone’ ad


Exclusive: Videographer behind latest Apple ad talks shooting snowboarding on iPhone
It's pretty amazing what you can do on an iPhone these days.
Photo: Apple

Apple has debuted a new snowboarding “Shot on iPhone” video and, well, it’s pretty darn impressive. Photographed by sports videographer Joe Carlino, the ad depicts four snowboarders as they do their thing in British Columbia, Canada.

“Follow past and present Winter X Games snowboarding competitors Red Gerard, Danny Davis, Kimmy Fasani, and Ben Ferguson as they explore untouched powder in the backcountry of the British Columbia Interior at the legendary Baldface Lodge,” the description reads. Check out the video below. You won’t regret it.

Now into its sixth year, Apple’s “Shot on iPhone” campaign is one of the longer-running ad campaigns in Apple history. It first debuted in 2015, and has been widely hailed as a game changer.

In some ways, this latest snowboarding ad stretches the “Shot on iPhone” concept a bit. While it’s shot on iPhone, it also uses equipment such as drones, and is filmed by professional photographers, and color-corrected by professionals. Some of the other “Shot on iPhone” ads have used crowdsourced shots from regular iPhone owners.

Nonetheless, there’s no denying it’s amazing to see the quality of footage you can get using an iPhone 11 Pro. The slow-mo footage is particular dazzling. As is the level of detail in what could easily look like white, washed out landscapes. For anyone who remembers the early days of cellphone photography, things have come a long, long way. No wonder some people now use iPhones for shooting serious feature films.

What do you think of this latest “Shot on iPhone” snowboarding ad? Have you used iPhone to do any kind of action photography? Let us know your thoughts in the comments below.


Daily round-ups or a weekly refresher, straight from Cult of Mac to your inbox.

  • The Weekender

    The week's best Apple news, reviews and how-tos from Cult of Mac, every Saturday morning. Our readers say: "Thank you guys for always posting cool stuff" -- Vaughn Nevins. "Very informative" -- Kenly Xavier.