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Head of Apple News+ leaves after lackluster start

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Liz Schimel was Apple’s Head of News Business.
Liz Schimel handled the business side of Apple News+, but apparently not any more.
Photo: Condé Nast

Liz Schimel joined Apple’s news division in 2018, and was on board during the launch of News+. But the subscription service hasn’t seen much success, and now Schimel has left the company according to a published report on Tuesday.

Apple shows how Little America‘s heartwarming immigrant stories come alive

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Little America was rejected from multiple networks being Apple snapped it up
All 8 episodes of Little America now streaming on Apple TV+
Photo: Apple

I canceled my Apple TV+ subscription just over a month after the service launch, but the company’s latest batch of behind-the-scenes videos is making consider giving it a second chance.

Following up on yesterday’s preview of Mythic Quest, Apple dropped three more featurettes that give an in-depth look at episodes of Little America. Boasting a Rotten Tomatoes score of 94%, Little America has been one of the most well-reviewed shows on Apple TV+ and it’s not hard to see why in the new videos.

Apple Arcade characters invade Apple’s homepage for fun promotion

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Apple Arcade characters invade Apple's homepage for fun promotion
Cheeky new Apple promo is a lot of fun.
Photo: Apple

Apple Arcade got a publicity boost over the weekend when Apple transformed the prime real estate of its U.S. website into a fun ad for the gaming service. The promo playfully incorporates animated Apple Arcade characters — including Sega’s Sonic the Hedgehog — into the usual publicity shots for devices like the iPhone 11.

Why Apple should celebrate its history with an Official Apple Archive [Opinion]

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Why Apple should celebrate its history with an Official Apple Archive [Opinion]
It was great while it lasted!
Photo: Unofficial Apple Archive

Apple took a proverbial sledgehammer to the Unofficial Apple Archive, an online collection of more than 15,000 classic Apple ads and assorted other materials, last weekend. Cupertino’s legal team issued a slew of takedown notices to Vimeo and the Unofficial Apple Archive’s host provider, Squarespace, resulting in thousands of vintage Apple ads vanishing in the blink of an eye.

While I understand the reason for the takedowns, I really, really wish Apple hadn’t tried to wipe the ads off the internet. Fortunately, Apple could set things straight — by embracing both its past and its most ardent fans.

Apple’s Foundation series will be Ireland’s largest-ever production

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Troystudios
This is where the bulk of Foundation's filming will take place.
Photo: Troy Studios

Apple’s TV series adaptation of Isaac Asimov’s science fiction novel trilogy, Foundation, is set to become the largest studio production in the history of Ireland.

During a press conference today, Screen Ireland revealed that Apple will create more than 500 jobs when it begins production on Foundation later this year. With its gigantic budget and epic world-building plot, Apple clearly thinks Foundation could be its answer to Game of Thrones, which was also shot in Ireland.

J. Lo’s Super Bowl halftime show is coming to Apple Music as ‘visual album’

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superbowl
J. Lo and Shakira are sharing the stage for this year's show.
Photo: Pepsi Co.

Music fans won’t even need to tune into Super Bowl LIV to catch a glimpse of Jennifer Lopez and Shakira’s joint halftime show.

The NFL revealed today that all musical performances at this year’s big game will be released as a visual album on Apple Music. Along with the J. Lo/Shakira set, you’ll also be able to stream the National Anthem with Demi Lovato and America the Beautiful with Yolanda Adams.

How Apple’s tight rein on iPhone security helps hackers

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Hackers are always trying to crack iPhone security
While criminals probably can‘t hack an iPhone, government agencies can.
Photo: Soumil Kumar/Pexels CC

Apple keeps a very tight lid on iPhone security, but that might actually benefit very sophisticated hackers, according to some security experts.

This is how Saudi Arabia was allegedly able to hack Jeff Bezos’s iPhone X.

Wall Street analysts go all-out bullish on record Apple earnings

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Bullish Apple analysts aren’t panicking about coronavirus…yet
With strong iPhone sales and improvements in China consumer sales, Wall Street analyst can't say enough good things about Apple.
Photo: Brad Gibson/Cult of Mac

Apple’s first-quarter results have triggered confidence among analysts that the future of the company is stronger than ever on the back of the iPhone.

Wall Street analysts began reporting Wednesday their thoughts on the tech giant – everything from strong sales growth in China, to rumors of a new low-cost iPhone to a 5G-ready mobile later this year.

The biggest surprises from Apple’s shockingly good earnings report

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Tim Cook with money bag
Tim Cook
Illustration: Cult of Mac

The first Apple earnings report of 2020 was a smashing success that shattered most of Apple’s previous records. Thanks to shockingly strong iPhone sales and a surging wearables business that is bigger than the Mac and the iPad, Apple managed to surpass even the most optimistic expectations.

Apple CEO Tim Cook held a call with investors after the numbers came out to dive deeper into the impressive quarterly results. Cook dished on everything from the success of Apple TV+ and problems with AirPods Pro supplies to the Wuhan coronavirus affecting China. If you didn’t get a chance to join the call, don’t worry, Cult of Mac has you covered with all the need-to-know info.