October 31, 2005: Less than three weeks after launching video downloads with iTunes 6, Apple reveals that it has already sold more than 1 million music videos.
Apple’s dive into the online digital video market — with 2,000 music videos, Pixar short films and a selection of hit TV shows for $1.99 — looks like the logical next step after selling individual songs on iTunes. Passing the 1 million download benchmark so quickly suggests the plan is a roaring success.
October 28, 2012: More than a year after Apple CEO Steve Jobs’ death, the luxury yacht he commissioned is shown off for the first time, launched from a shipyard in North Holland. Called Venus, the distinctive-looking yacht was one of the big personal projects Jobs pursued in his final years.
As Jobs told biographer Walter Isaacson, “I have to keep going on it. If I don’t, it’s an admission that I’m about to die.”
Sadly, Jobs never lived to see the finished vessel.
October 26, 2004: Apple debuts the iPod Photo, a device capable of putting not just 15,000 songs in your pocket, but also 25,000 photographs. The new device “lets you take your entire music and photo library with you wherever you go,” Apple says.
It is the first iPod to offer a color screen and the ability to display digital images and album cover art. The iPod Photo represents a big step forward in the functionality of Apple’s iconic music player.
The Apple A20 chip in next year’s iPhone will be made using a new 2nm process that will increase the performance while boosting battery life. But the new chip won’t come cheap, according to a Wednesday report. A considerable jump in price is expected … though perhaps not enough to force Apple to raise the cost of its handsets.
The same goes for the M6 processor headed for future Macs.
iOS 26.1 beta 4, which Apple released to developers Monday, brings two major new updates — and they both offer ways to turn off existing features.
Find out what the new toggles do, and everything new we have found in the first four iOS 26.1 betas so far, below.
All Formula 1 races will stream on Apple TV thanks to a five-year partnership announced Friday.
“We’re thrilled to expand our relationship with Formula 1 and offer Apple TV subscribers in the U.S. front-row access to one of the most exciting and fastest-growing sports on the planet,” said Eddy Cue, Apple’s senior vice president of Services. “2026 marks a transformative new era for Formula 1, from new teams to new regulations and cars with the best drivers in the world, and we look forward to delivering premium and innovative fan-first coverage to our customers in a way that only Apple can.”
October 17, 1996: Apple launches its Performa 6360 Mac in North America, sold elsewhere as the Power Macintosh 6300/160.
An impressive multimedia Mac, the Performa 6360 comes bundled with a TV/video card. It also lets users make phone calls, listen to CDs, and watch television — all of which seemed amazingly futuristic at the time. As Macs went, it was pretty affordable, too.
NBA 2K26 Arcade Edition brings the latest update to what many consider the definitive basketball game franchise for Apple devices. It goes way beyond just playing the game with amazing graphics — players can also take a different route and manage their favorite NBA team.
The feature-packed offering is now on Apple Arcade for iPhone, iPad, Mac and Apple TV.
Apple’s SVP of Marketing, Greg Joswiak, teased the imminent launch of the M5 MacBook Pro on X today.
“Mmmmm… something powerful is coming,” Joswiak said on X, with his post accompanied by a short clip giving a quick glimpse at the upcoming MacBook Pro.
Apple isn’t done lunching new products this year, even though the iPhone 17 family and Apple Watch Series 11 reached customers in September. There are so many new products coming out of Cupertino this fall that rumors point to an Apple October event.
For some Apple fans, the best is yet to come: the Apple M5 processor, a new iPad Pro and (hopefully) the next MacBook Pro. And there could be more.
