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The video above is probably enough to make iPad 3 owners rush out and buy a copy of AirServer for your big-screen Mac. It shows the difference in the speed of video mirroring natively to the the Apple TV 3 and mirroring to the Mac using AirServer. The first is dreadfully laggy. The second is like playing with a wired controller. But that’s not all: The newest version of AirServer processes the video before displaying it, making for much better results on the big screen.

With all the rumors surrounding Apple’s intense negotiations to acquire licensing agreements with Hollywood studios for its upcoming television, it can be easy to forget about another aspect of the equation that needs to be reinvented: the remote. When Apple does unveil its long-awaited ‘iTV’ to the dismay of cable providers, you can bet that it won’t come with a clunky clicker like every other TV on the market. If there’s anything that needs to be changed about the industry, it’s the tool we use to communicate with our TV sets.

How would Apple do its own remote? Some have speculated that the iTV will be completely controlled by Siri, but there’s more to the puzzle than just voice control. In fact, you probably already use the future iTV’s remote every day.

As expected, third-gen Apple TV pre-orders have started arriving early in the mail. The set-top box includes 1080p HD video support and a faster processor. It comes with an updated interface and sells for $99.

Shipping estimates in Apple’s online store for the new Apple TV have slipped past tomorrow’s launch date, but those who were lucky enough to pre-order before stock sold out should be getting their device in the mail either today or tomorrow. We’ve got an unboxing for you to check out.

Does the idea of an Apple TV with Siri functionality make the insides of your toes tingle with excitement? We’re there with you, and we totally want to know what it would be like to have Siri in our living room whispering us sweet nothings. Apple didn’t announce a new iTV with Siri functionality yesterday, so we’ll have to wait a little while longer to see what the future holds, but to hold us over till that day comes, Tripp and Tyler made a new video to show us what a Siri TV would be like.

It is absolutely breathtaking.

Apple has officially released its new TV ad simply entitled “the new iPad.” The 30-second commercial only features the tablet’s gorgeous Retina display. It’s simple and elegant.

“When a screen becomes this good, it’s simply you and the things you care about.”

Today’s keynote is available for streaming online and there are other videos for the new iPad on Apple’s website.

In the slew of software updates Apple has released today, version 5.0 for the Apple TV brings the new user interface that was demoed during today’s keynote. The new icon-based interface harkens to the feel of iOS with “channel” hubs for content providers like Netflix and MLB.com.

5 app-like icons are displayed for each row under the interface’s top marquee. Apple’s cloud-based iTunes Match service can be used to access your music library on the Apple TV, and iTunes Home Sharing can be used to access libraries locally stored on your network. You also have direct access to Netflix, MLB, NBA, NHL, Apple’s own Trailers app, Wall Street Journal Live, YouTube, Vimeo, iTunes Podcasts, Internet Radio, Photo Stream, and Flickr.

Hey, what do you know. The Apple Store just went down. Probably just routine maintenance, don’t you think? It’s not like Apple’s going to announce a new iPad or Apple TV today or anything, LOL.

We’ve heard whispers of Apple launching a streaming video service in the iTunes Store before, and now a new report from The New York Post claims that the company is “pushing ahead” to get such a service off the ground by Christmas.

According to the report, Apple “point man” Eddy Cue has been in talks with leading content providers to negotiate distribution deals for what will presumably pave the way for the mystical iTV.

Apple has aired a new commercial for the iPhone 4S. Simply called “iCloud Harmony,” the 30-second TV spot highlights iCloud’s ability to sync your media and apps between devices. “Automatic. Everywhere. iCloud.“

Nowbox is a slick iPad app that allows you to waste spend many hours watching YouTube.

Nowbox was co-founded by Thomas Pun, who worked at Apple for six years, including stints as technical manager for the team responsible for the H.264 encoder technologies that shipped with QuickTime 7 and on the first video iPod.