This video of Brightcove CEO Jeremy Allaire demonstrating his company’s new dual-screen AirPlay technology is doing the rounds this morning, and it’s certainly an impressive demo, in which Allaire is able to use his iPad to do one thing while playing video in the background on his Apple TV at the same time. Is this what using a true Apple HDTV will be like?
With just a few hours to go before Apple kicks off WWDC, some analysts are rushing to make predictions right up till the last few moments. London-based research firm Ovum, for example, delivered a list of three things that its Chief Telecoms Analyst Jan Dawson feels are essential announcements that Apple needs to make during the WWDC keynote later today.
Dawson’s assessment breaks ranks with many other analysts who have insisted that Apple must unveil its own HDTV at the event or sometime later this year but does think Apple needs to bring apps to the TV experience. The remainder of his comments focus on iOS and changes that a wide swath of iPhone and iPad owners, developers, and tech journalists have suggested since Apple released iOS 5 last fall.
An Apple HDTV won’t be the first Internet-enabled television on the market. The market for so-called smart televisions has actually gotten pretty crowded over the past couple of years with products based around the Smart TV concepts of Samsung and LG as well as companies that offer televisions with GoogleTV.
Apple’s edge over the existing smart and connected television options is the company’s focus on creating a seamless and intuitive user experience. Based on a recent study, if Apple can deliver an interface half as good as expected, the company will make a killing in the HDTV market.
Apple today released a very minor update for the second and third-gen Apple TV. iOS 5.0.2 is available now, and the release follows version 5.0.1 released for the Apple TV on May 10th.
No new changes have been provided for 5.0.2 other than, “Addresses an issue which caused content restrictions to be incorrectly applied for the iTunes Store in Australia.” You can download the update now on your Apple TV set-top box.
It’s been rumored that Apple will unveil a totally new Apple TV OS to developers at WWDC. We’ll have to wait and see what Apple announces at Moscone next week.
The entertainment industry may be bracing for further disruption by Apple when the company finally unveils its HDTV and related television plans, but at least one major player in the field is refusing to show any sign of fear.
In a move sure to be followed by other industry executives, DirecTV chairman Michael White downplayed the potential for an Apple television during a conference attended by other cable and satellite company leaders late last week. While other executives were fairly noncommittal about an Apple HDTV and what it could mean for the entertainment industry, White was emphatic in deriding the idea that Apple could deliver a better user experience to viewers.
Speaking at the Sanford Bernstein Strategic Decisions conference, White specifically called out two of the most anticipated features of an Apple television – a superior user interface and a better selection of content – and described them as unrealistic and unimportant to his company’s customers.
Last week’s release of the much anticipated Absinthe 2.0 jailbreak didn’t just benefit iPhone and iPad owners: it also gives a new lease on life to the second-gen Apple TV. Now Firecore has released a major update to their aTV Flash software, and the new goes far to supercharge your set-top box with great new functionality the stock firmware doesn’t offer.
It could soon be a whole lot easier for Apple to compete with pay TV providers as the Federal Communications Commission (FCC) considers a change to the definition of “multichannel video programming distributor.” To date, the term has been applied only to cable companies like Comcast, Time Warner Cable, or DirecTV. But as similar services continue to grow online, the FCC is questioning whether it should also apply to the likes of Hulu, Netflix, and in the future, Apple.
A change would mean that Apple would be free to offer up a number of TV channels just like any cable provider, without having to negotiate with those cable providers over expensive programming deals.
There’s no shortage to information out there about Apple’s HDTV plans, but most of it focuses on specs, designs, and user interface (including coverage from our source who has seen one). With the device being a near certainly, other questions are being raised. Will it be an instant hit? How different will the experience be compared to the existing Apple TV set-top box? How much revenue could it net for Apple?
According to calculations by Morgan Stanley analyst Katy Huberty, an Apple HDTV would be a huge windfall for Apple. She sees it as likely to double the money that U.S. households spend annually on Apple products within three years.
While there’s been a lot of speculation about Apple’s plans to enter the HDTV market, most of the discussion – including information from our source who has seen the device – has focused on the device itself. The form factor, pricing, manufacturing options, interface, input and remote control mechanisms, which iOS and OS X technologies could be leveraged in a TV – all these are key elements to the story of an iTV or Apple HDTV or whatever the device might be called.
These areas of speculation, however, don’t ask the most critical question: Will people buy an Apple HDTV?
According to tech research firm Strategy Analytics, the answer is yes – and it’s a pretty emphatic yes for iPhone owners.
The iTV. The Apple HDTV. SiriTV.
Whatever you want to call it, there’s a lot of talk out there about how Apple is going to revolutionize the living room experience by releasing their own proper television set.
There’s reason enough to be skeptical of these reports. From the industry’s notoriously low margins — Sony’s losing billions on their television business — to the fact that consumers simply don’t upgrade their TVs like they do their smartphones, does it even make sense that Apple would want to release their own television set?
Sure, Steve Jobs said he had “cracked” the TV problem before he died, but who’s to say that he wasn’t talking about Cupertino’s existing set-top box, the Apple TV, a $99 puck that anyone can afford and that slurps up streaming content from the web or the iPhones, iPads and (with Mountain Lion) Macs already in the home?
I’ll say it. The Apple TV is not enough, and Apple absolutely must release a revolutionary television set in the next two years.
Why? Because no matter how popular the Apple TV becomes, it will never be essential.