Anybody watching Apple’s “Hello Again” event probably suspected we’d get “one more thing” in addition to the long-rumored Touch Bar and the recently leaked TV app. Or maybe a couple more things.

Instead we got … a Final Cut Pro update and a new accessibility website?

Underwhelming! And cruelly disappointing to all the Apple faithful hoping against hope for new hardware. Here are all the other things we wanted — but got so viciously denied — during Apple’s MacBook Pro event today.

Are you ready to finally get some new Macs? It seems like forever since Apple busted out big updates for the iMac and MacBook, but today the wait for something new is over.

Apple’s “Hello Again” event is expected to feature tons of new Mac hardware. The keynote kicks off at 10 a.m. Pacific today, and will livestream from the company’s HQ in Cupertino, California. We’ve already seen tons of pictures of the new MacBook Pro and heard of a new app for Apple TV that’s coming, too. But today’s event could feature some game-changing hardware no one was expecting.

Cult of Mac is here to to liveblog all the action once the festivities start, with all the brilliant analysis, dull wit and pithy snark we can come up with. Join us for the wild ride.

The new MacBook Pro is nearly here!

Months of rumors and leaked images finally culminate today with Apple’s second keynote in two months. Live from Apple’s campus, Tim Cook and Co. are expected to unveil the all-new Mac lineup.

Apple’s “Hello Again” keynote starts today at 10 a.m. Pacific and you don’t need a press badge to watch. All the festivities will be livestreamed from Apple’s HQ in Cupertino, California, so you can follow along on your iPhone, iPad, Mac or Apple TV.

Here’s how to get in on the action:

Apple can’t make enough iPhone 7 devices to satisfy demand from customers (and from Wall Street to make more money).

During Apple’s Q4 2016 earnings call today, Apple CEO Tim Cook and CFO Luca Maestri hinted that big things are in the pipeline that should put the company back on track to growth — and it all starts Thursday with the MacBook Pro.

Here’s what we learned from the Q4 earnings call:

Beats co-founder and Apple employee Andre Young, aka Dr. Dre, allegedly hired a hitman to kill Suge Knight, according to a lawsuit filed by Knight.

The former hip-hop mogul who co-founded Death Row Records claims Dre tried to have him murdered because Knight was owed a $300 million payout after Apple’s $3.4 billion acquisition of Beats Electronics in 2014. That deal made Dr. Dre the first billionaire in hip-hop.

AT&T isn’t the only company interested in acquiring HBO’s parent company Time Warner Inc.

Apple executives approached the company about a potential merger a few months ago, according to a new report that claims the iPhone-maker is keeping a close eye on Time Warner’s advanced acquisition talks with AT&T.

Watching television is still a dreadful experience, according to Eddy Cue, Apple’s senior VP of internet software and services.

The Apple exec sat down for a joint interview with HBO CEO Richard Plepler at Vanity Fair’s New Establishment Summit in San Francisco today. The two media titans discussed the rapidly changing landscape of television, but Cue told the audience that more changes are needed to make the experience better.

SAN FRANCISCO — Apple does things one way. LeEco chooses a radically different path — in fact, you might call it the Anti-Apple.

What, you’ve never heard of LeEco, the Chinese company with the French-sounding name that’s gunning for American millenials?

After a big, splashy press conference on Wednesday that unveiled a raft of Android-based products, you’re about to hear a lot about LeEco, which calls itself “the best-kept secret in tech.” And if you’re working for Cupertino, you might be getting a little bit anxious as LeEco storms into the U.S. market.

Google has struck a deal with CBS to provide content for its upcoming streaming television service, according to a new report that reveals the search engine giant plans to release its product for cord-cutters next year.

The new service dubbed ‘Unplugged’ will cost customers $25 – $40 to access a bundle of channels available on YouTube.

Apple should take a note out of Jeff Bezos’ playbook and launch an Amazon Prime-style subscription service, claims an analyst for Goldman Sachs.

“We think Apple should launch a subscription bundle as a way to reinforce iPhone loyalty and leverage it into content,” Simona Jankowski writes in a new note to clients. In the brief, Jankowski and colleagues ponder the potential of a $50 monthly subscription that would get customers the latest iPhone plus other services like Apple TV, Apple Music and freemium access to the iTunes library.