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James Corden is embarrassingly funny in new Apple Music ad

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Corden swims with apples. It's, like, a metaphor.
Photo: Apple

Hot off his genuinely hilarious skit with Tim Cook at the start of the recent iPhone 7 media event, James Corden is back alongside Apple executives for a new ad for Apple Music.

Playing himself, Corden pitches various off-the-wall concepts for an Apple Music ad, to more and more bemused reactions from Apple execs Jimmy Iovine, Eddy Cue and Bozoma Saint John.

Check it out below.

Tim Cook defends Apple’s decision to kill the headphone jack

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Tim Cook loves Apple's vision for a wireless future.
Photo: Good Morning America

Tim Cook appeared on Good Morning America today, in which he defended Apple’s decision to ditch the 3.5mm headphone jack and reaffirmed the pro-AirPod message that “wireless is the future.”

“When you decide on what the future is, you want to get there as soon as you can,” Cook said. “That jack takes up a lot of space in the phone, a lot of space. And there’s a lot of more important things we can provide for the consumer than that jack.”

Liveblog: Apple unveils iPhone 7 and Apple Watch 2

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The iPhone 7 is nearly here.
Photo: Ste Smith/Cult of Mac

Welcome to iPhone Day 2016.

Months of rumors and leaked parts finally culminate today at the Bill Graham Civic Auditorium in San Francisco, where Apple CEO Tim Cook and his merry gang of techno wizards are expected to unveil some new iPhones and Apple Watch.

Cult of Mac is set to liveblog the festivities today. We’ll be mixing real-time details and analysis with all the dull wit and pithy snark we can muster for what is expected to be one of the “most boring iPhone updates” ever. The event starts at 10 a.m. Pacific, but we’ll be getting started well before that.

For a quick recap of what to expect from today’s keynote, check out our roundup of all the announcements Apple will make, including the possibility of some new AirPods.

Today’s event promises to be Apple’s biggest event of the year, so turn on the stream on your Apple TV and join us in the iPhone 7 event liveblog below.

Apple Online store is down ahead of today’s iPhone 7 event

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Excited? We sure are.
Photo: Apple

The Apple Online Store has temporarily gone down in advance of today’s Apple keynote.

When it returns, we’re expecting to see a new iPhone 7 and iPhone 7 Plus, Apple Watch 2, and potentially more — although you won’t be able to order them right away.

Will Apple Pencil come to iPhone? Tim Cook suggests so

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Apple Pencil
Apple Pencil could make the leap to iPhone 7.
Photo: Apple

After insisting nobody wanted a stylus, Apple went ahead and made the best one money can buy. It’s the perfect companion to iPad Pro if you like writing and drawing on touchscreens, but will it ever be compatible with iPhone? One interview with Tim Cook seems to suggest so.

Apple finally gets round to activating official Twitter account

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The account hasn't yet tweeted.
Photo: Apple

Ahead of next week’s iPhone 7 launch, Apple has finally gotten around to activating an official @Apple Twitter account, which has already attracted 130K followers — despite not sending a single tweet yet.

Apple first registered the @Apple Twitter handle back in September 2011, around the time of the iPhone 4s launch, although the account was not live until now.

Could Tim Cook be doing a better job at Apple? [Friday Night Fights]

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Do you think Apple is in a good place under Tim Cook?
Photo: Ste Smith/Cult of Mac

It’s been almost five years since Tim Cook was named Apple CEO, and during that time the company has seen some pretty incredible highs. But there have been some significant lows, too.

Friday Night Fights bug The recent fall in iPhone demand is perhaps the most significant setback, leading to Apple’s first quarterly decline in revenue in 13 years. Cupertino has also been criticized for releasing unpolished products and buggy software in recent years.

So, is Cook doing enough to keep Apple one step ahead of the competition, or does he need to do more? Join us in this week’s Friday Night Fight as we discuss Cook’s first five year’s as Apple CEO.