Apple’s new TV app unifies your viewing experience

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The new TV app doesn't like ripped videos.
The new TV app doesn't like ripped videos.
Photo: Apple

Apple is making it a lot easier for Apple TV owners to find their favorite video content, with an all-new app called simply “TV” that puts everything in one place.

The new TV app debuted at an Apple event this morning that showcased how viewers will be able find new shows to watch as well as tune into live TV.

“It will completely change how you watch TV with your Apple TV as well as your iPhone and iPad,” said Apple CEO Tim Cook during the keynote. It’s the next step in Apple’s ongoing quest to simplify and reinvent the TV-watching experience.

Apple’s TV app puts everything in one place

The TV app starts with a “Watch Now” tab, which presents you with all the TV shows and movies you’re currently watching across various apps from networks and cable operators. Best of all, the app works on iOS, too, so you can continue watching on your iPad or iPhone right where you left off.

A Library tab keeps track of all the TV shows and movies you’ve purchased or rented from iTunes. Of course, Apple also added a store so you can add to your collection.

Because all the content inside the TV app is pulled from your other apps, you can watch everything that appears instantly. Siri integration means you’ll be able to control Apple’s new TV app with voice commands. You can issue orders like “Show me the Louisville game” and it will instantly pull up the football game you’re looking for (at least in did in today’s demo).

If you subscribe to services like ESPN, Apple’s TV app lets you watch ESPN events live. It can also tell you other live streams that you have access to.

Apple said the TV app will be available as a free update to all Apple TV and iOS device owners, starting this December.

One response to “Apple’s new TV app unifies your viewing experience”

  1. Skanoza says:

    Apple’s Keynotes are getting more boring and underwhelming. I actually long for the moments Craig Federighi takes the stage. And that isn’t saying much about Craig either.

    And it’s great news that Apple partnered with LG for the 5K Display. That’s why it’s still affordable at $ 1299. I don’t want an overrated “Sir” Jony Ive designing an Aluminium unibody enclosure and charging us like it were jewellery-grade platinum!

    MacBook Pro was a yawn presentation-wise but it’s a good new direction for creative pros.