Popular music video platform Vevo is working on its own channel for the Apple TV, according to a new report from AdAge. The channel will offer free access to premium music videos 24-7, and Vevo will likely use ads to make money. Vevo already offers a free iOS app that plays short ads between videos.

On the Apple TV, Vevo will probably create an experience akin to Vevo TV, the company’s free, round-the-clock internet station that shows music videos and is supported by ads.

Because the Apple TV doesn’t have an open SDK for developers, Apple has to reach out to content makers specifically. More channels have been added to the Apple TV in recent months from the likes of HBO and ESPN.

Source: AdAge

Along with the new beta for iOS 7, Apple has also seeded a new beta version of Apple TV 5.4 to developers.

Developers can download the new beta from the iOS Dev Center or via the direct links below:

Apple has reduced the price of the refurbished Apple TV to $75. That’s $10 cheaper than its original price tag, and $24 cheaper than a brand new model. It’s believed the drop may have been made in response to the Google Chromecast, which has been selling fast since it went on sale last week for just $35.

Apple seeded a new Apple TV beta to registered developers on Monday, and there were a couple of new features that the Cupertino company did not mention in its release notes. One of those features is a new, one-tap setup option for those with iOS devices, and the other is the ability to purchase music from the iTunes Store.

Along with the iOS 7 and iTunes beta releases published this morning, Apple has also seeded a the fourth beta build of Apple TV 5.4.

The new update is slim on new features, but includes a ton of bug fixes and gives iOS 7 devices the ability to set up an Apple TV after restoring or resetting all settings.

Here are the full release notes:

Apple’s in the process of doubling down on the Apple TV. Following a report that Apple was working on deals with cable networks that would allow for commercial-skipping comes word that Apple is looking to cooperate with TV content providers to bring their own channels to the Apple TV.

According to Apple, the Apple TV is “just a hobby.” According to a new report, though, it’s way more than a hobby: it’s the dominant force in video streaming.

Tim Cook and co. have claimed that the Apple TV is just a hobby device, but that hasn’t stopped it from dominating the TV streaming box industry.

A new report from Frost & Sullivan claims that Apple TV now accounts for 56% of the worldwide IP streaming devices market and its nearest competitor, Roku, isn’t even close.

The Apple TV remote is  a cute little brick of sleek aluminum simplicity, but its so damn skinny and small that if you’re like me, it goes missing for weeks at a time. If you need an extra reminder to put your toys away after you’ve played with them, Bloc has a walnut stand to keep all your Apple TV gear in place.

Tim Cook isn’t the only one attending the Sun Valley Media Conference this week, a private gathering of over 300 industry leaders in which some of the big media inks get privately worked out. Eddy Cue — Apple’s savvy media dealmaker — is also there, according to Bloomberg reporter Jon Erlichman.

Is an Apple TV deal in the works? Asked if it was shaping up to a big week, Cook would only comment, “We’ll see.”

Via: TUAW