Back in April, we told you about Rolomotion, a new gaming platform for iOS that leverages the iPhone’s hardware sensors to create a Wii-like gaming experience on the Apple TV. Developed by Rolocule Games, the first Rolomotion game is available in the App Store, and it’s called Motion Tennis.

As the name implies, it’s a tennis game that requires an iPhone and Apple TV. Unlike most iOS games, the iPhone acts as a motion-aware controller. While it’s certainly not as polished as playing Wii Sports, Rolomotion is forecasting the future of Apple TV gaming.

Earlier this month it was discovered that Plex can be added to Apple TV without jailbreaking the device, and now a Russian blog has discovered how to add Russia’s UnliMovie digital TV service to the Apple TV by using the device’s Trailers app.

HBO Go and ESPN recently got added to the Apple TV, but only if you pay a hefty, monthly sum to a cable or satellite company for a bunch of other channels you never watch. The TV industry is evidently broken. You can have unlimited access to stream HD content for the price of a couple cups of coffee each month, but you can’t pay for HBO a la carte.

The Apple TV is slowly but surely becoming a more formidable media player with the addition of apps like HBO Go. But developers still can’t create apps and submit them to an Apple TV App Store; Apple handpicks partners to work with.

Apple just rolled out a new software update for the Apple TV that adds new channels for HBO GO and WatchESPN, as well as Sky News, Crunchyroll, and Qello. The iOS 5.3 release is compatible with both the second- and third-generation Apple TVs, and is available to download now.

iTunes Radio won’t just be available on your iOS devices, but also on your Apple TV, according to a new beta release now available to registered developers. The update also adds some other minor features, and makes improvements to Home Sharing to make it more reliable.

Want to give your Apple TV more power? Want to open a whole new world of capabilities? Then aTV Flash from FireCore is the solution!

This hugely popular software package gives you a ton of functionality that will make your Apple TV more powerful than you could imagine. And Cult of Mac Deals has it for only $19.99 for a limited time.

This week on The CultCast: Apple Chief Tim Cook brings his Southern charm to Washington, hints at an iHologram; we break down the Apple tax debacle and say why their overseas billions are too legit to quit; and Xbox One vs. Apple TV, should Apple be worried?

All that and more on this week’s CultCast. Stream or download new and past episodes on your Mac or iDevice by subscribing now on iTunes, or hit play below and let the good times roll.

Show notes up next.

Today Microsoft unveiled the Xbox One at its Redmond, Washington campus. As the battle for the living room rages on, Microsoft has won a decisive victory that puts it well ahead of the competition.

The Xbox One is just as much for all-around entertainment as it is for gaming, perhaps even more so. It’s designed to be the one box that sits below your TV and does everything: games, movies, live TV, music, surfing the web, messaging, and even video calling. Minority Report-style gestures control the experience, it can recognize your face when you walk in the room, and you can talk to it like Siri on steroids.

Should Apple be worried? The answer is no, at least not yet.

Well, that’s some positive news. The CW television network is bringing its television content to the Apple TV, the first network to do so directly, instead of via Netflix or Hulu. Even better, you won’t have to have a cable subscription to access the CW programming on Apple’s set top box, like many other content providers require.

The CW plans on launching an app to bring shows like Gossip Girl, The Vampire Diaries, and 90210 sometime in the next few weeks, according to a report at Deadline, though no release date has been reported.

Amazon is reportedly ready to take on the likes of the Apple TV and Roku with a set-top box of its own, presumably some sort of Kindle Box.