Apple’s Phil Schiller has just taken the stage at the Guggenheim in New York City, and he’s here to reiterate what many of us have never forgotten from our days on old Apple IIe’s in the classroom: education is important to Apple. “Today’s event is about education,” says Schiller. “And education is deep in Apple’s DNA.” “Apple’s entire education business is based on teaching, learning, and student achievement. Try to bring the same passion they bring to every product into education business, too.” Schiller’s here to bring the iPad more forcefully to the classroom, to use the iPad as a tool to get American kids back to the forefront of reading, math and science. Could today’s event launch the second iPad revolution: the education revolution? [image via Macworld]

Do you follow Apple’s Senior Vice President of Worldwide Marketing on Instagram? You should, because he’s actually a great photographer.

Apple’s SVP of marketing has been tweeting quite a bit as of late — he recently gave the new Flipboard iPhone app a thumbs up to his 52,000+ followers. Now, Schiller has taken to Twitter again to congratulate Instagram on winning the best iPhone app award in iTunes Rewind 2011.

Apple has given one of its executives a slight title change, as noted by The Next Web. Former Senior Vice President of Worldwide Product Marketing Phil Schiller is now the SVP of Worldwide Marketing.

By dropping the “Product” from Schiller’s official title, Apple could be signaling a number of things. While the change may be for simple cosmetic reasons, it could also indicate the restructuring that’s been taking place in Apple’s executive cabinet during recent months.

Everyone out there that wants a white iPhone it looks like you can keep all your hopes and dreams alive, because Phil Schiller from Apple, Inc. says that you’ll be able to get one soon.

Eric Anderson, asked Phil, via Twitter about how he could obtain a white iPhone and Phil replied, “The white iPhone will be available this spring (and it is a beauty!). ”

What kind of iPhone? iPhone 4? iPhone 5? Will it work on GSM or CDMA networks?

It seems peculiar that Apple would release a white iPhone 4 model with the iPhone 5 allegedly around the corner. I guess we’ll just have to wait and see.

Are you going to buy one?

[via Twitter]

Complaints from women are behind Apple’s recent purge of sex-themed apps, Phil Schiller told the New York Times.

Philip W. Schiller, head of worldwide product marketing at Apple, said in an interview that over the last few weeks a small number of developers had been submitting “an increasing number of apps containing very objectionable content.”

“It came to the point where we were getting customer complaints from women who found the content getting too degrading and objectionable, as well as parents who were upset with what their kids were able to see,” Mr. Schiller said.

As a sidebar to her mega-tribute to Apple’s mobile dominance, Jenna Wortham of the New York Times asked Phil Schiller about his favorite iPhone apps. And, quelle surprise, they’re all extremely popular, many of them having been featured in TV ads and Apple keynote events.

• Shazam — The remarkable music-identification app has been featured in a TV commercial and regularly appears in print
• CNN — The country’s No. 2 24-hour news network (and one of the most popular websites on the Internet) has been a perennial top-seller on the App Store, at one time hitting No. 1 for all paid apps
• Facebook — Featured in more than one ad, and is the most popular social network in the world
• MLB.com At Bat — Featured in TV ads and not one, but two Apple keynotes
• NBA Game Time — Basically the above, but for basketball
• ESPN ScoreCenter — The same, but for more sports
• Eliminate — Demoed on stage at the introduction of the iPhone 3GS
• geoDefense — Actually not that hyped. Probably the most obscure title on the list, but it’s still been named one of Apple’s top 4 favorite iPhone games
• Best Camera — Created by award-winning iPhone photographer Chase Jarvis, but a legitimate app store success story developed by an indie team and rising thanks to its merits

What do you reckon? Does your taste trend with Phil’s, or is he hopelessly vanilla in his picks?

Apple’s Phil Schiller personally rejected Google’s controversial Voice app, new documents reveal.

Schiller rejected Google’s VOIP app because it “duplicated the core dialer function of the iPhone,” Google said in documents released on Friday. The documents were published by the company and the Federal Communications Commission, which is investigating Apple’s rejection of the app.

Google’s version of the story directly contradicts Apple’s version of events. According to Apple, the app hasn’t been rejected; it is still under evaluation.

But according to Google, Schiller personally told Alan Eustace, Google’s senior vice president of engineering and research, that the app had been rejected during a phone call on July 7.

“It was during this call that Mr. Schiller informed Mr. Eustace that Apple was rejecting the Google Voice application…” Google says.

Curiously, the revelations didn’t come to light until today because Google kept parts of its response to the FCC secret to protect “sensitive commercial conversations” between the two companies.It decide to relax its request after Apple published its response and groups requested the info under the Freedom of Information Act, Google explains in a blog post.

Google’s full response to the FCC’s questions about the rejected app are here (PDF).

Phil Schiller at a WWDC beerbash. Photo by Graham Ballantyne (CC license).

I’m actually looking forward to Phil Schiller’s keynote on Tuesday for three reasons:

1. He is genuinely funny. He’s been great in keynotes past, and he can easily carry a whole keynote alone. See Charles Arthur’s report from Paris Macworld in 2004, after Schiller stepped in for Jobs. The big surprise? Schiller was a gas: The dramatic news from the Apple Expo: Phil Schiller is *funny*!

2. He’s not Steve Jobs. He’s not perfect like Steve Jobs. He seems like a regular guy and a bit of a schlub — and I like that. Here he is at a programmer’s beer bash — the kind of event you could NEVER imagine Jobs attending.

3. He’ll deliver a great “One Last Thing.” Because of the controversy and disappointment surrounding the speech, Phil must go out on a high note. I’m hoping for a surprise appearance from Steve Jobs. Hopefully he won’t announce his retirement from Apple.

Phil Schiller has a posse; CC photo by JL! who snapped the poster near his office — no other info is given.

The first iMac’s frightful code name was an in-joke that reflected Steve Jobs’ respect for Sony. The working name — “MacMan” — was so horrible it would “curdle your blood,” according to Ken Segall, the Apple exec who eventually came up with the name “iMac.” Nearly 20 years after Apple shipped the iMac G3, we now have an explanation for the craptacular internal name — courtesy of Phil Schiller, the guy who came up with it.

Phil Schiller took to the stand yesterday for the second day of Apple’s latest patent trial with Samsung.

Schiller mostly rehashed the same defense he used when the two companies met in court last November, also over a patent dispute — namely that Apple was the company which took the risk developing the iPhone, and that Samsung’s copying has hurt the company.

“I believe it has caused damage for Apple in the marketplace,” Schiller said. “It has caused people to question some of the innovations we’ve created and Apple’s role as the innovator. That challenge is made harder in the copying.”