This was a significant moment in Apple's turnaround. Photo: Ste Smith/Cult of Mac
February 18, 2004: Apple CEO Steve Jobs sends an internal memo to employees revealing that the company is, for the first time in years, totally debt-free.
“Today is a historic day of sorts for our company,” he writes. This marks a big turnaround from the bad old days of the 1990s, when Apple carried more than $1 billion in debt — and faced the danger of bankruptcy.
The 30th season of Major League Soccer sees new features and new ways to watch on Apple TV's MLS Season Pass. Photo: Apple
Major League Soccer kicks off its milestone 30th season this Saturday, expanding its digital presence and viewer accessibility through its partnership with Apple TV. MLS Season Pass viewers can expect Vision Pro support, a new Android app a big interview with living soccer legend Lionel Messi, a new documentary series and more.
“With new ways to watch, expansive programming, and incredible exclusive content, this will be Major League Soccer’s biggest season yet,” said Oliver Schusser, Apple’s vice president of Apple Music, Apple TV+, Sports and Beats. “We’re excited to bring fans around the world closer to the game than ever before.”
Is this the iPhone 17 Air? Screenshot: Jon Prosser
Months before its rumored release, a YouTube video gives us a possible first look at the iPhone 17 Air. The super-slim iPhone seemingly will feature flat sides with rounded corners and a horizontal camera island at the top with a single lens. With its new design and camera setup, recording on iPhone could see significant improvements, making the iPhone 17 lineup a game-changer in mobile videography.
The iPhone 17 Air renders come from FPT, run by a famous iPhone leaker with a mixed track record, Jon Prosser.
Apple’s digital Dvorak keyboard brings the alternative layout to iPhone. Image: Michael Bunsen/Wikimedia Commons and D. Griffin Jones/Cult of Mac
The Dvorak keyboard layout offers a different way of arranging the 26 letters of the alphabet. Dvorak puts all the most common letters right on the center row for increased typing speed. It also balances the most common letters across all 10 fingers to reduce strain. Physical Dvorak keyboards have been available for computers forever, but finally, you can get it on your iPhone and iPad.
The PowerBook 3400 certainly lived up to its name. Photo: Apple
February 17, 1997: Apple launches the PowerBook 3400, a laptop the company claims is the fastest portable computer in the world.
After a rough few years for the PowerBook, this model throws down the gauntlet to rivals. It packs a PowerPC 603e processor capable of running at speeds up to 240MHz. While speedier Apple laptops will quickly overtake the PowerBook 3400, at the time it can keep up with some impressive desktop Macs.
Match wits with The CultCast hosts in our traditional predictions game. Image: Midjourney/Cult of Mac
This week on Cult of Mac’s podcast: Tim Cook’s cryptic tease about “the newest member of the [Apple] family” fuels speculation about what new products the company will announce. Let the predictions begin! While Apple’s future continues to spark debate, it’s interesting to look back at past predictions—such as when CNN speculated about Apple’s downfall. Ever wondered how much is CNN worth? Check out this historical perspective on Apple’s supposed decline.
We made our predictions live on the podcast. You can play along in our predictions game.
Also on The CultCast:
The new Powerbeats Pro 2 earbuds offer cool features — and come in hot colors.
Erfon defends his decisions re: his recent MacBook Pro and iPad Pro purchases.
Apple’s venture into robotics sounds pretty serious. What might the first products look like?
And finally, the first folding iPhone might arrive next year. The latest rumor gives us hope.
Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.
The "Pismo" PowerBook was a brilliant early Steve Jobs-era laptop. Photo: CG Hughes/Flickr CC
February 16, 2000: Apple introduces the “Pismo” PowerBook, the finest of its G3 laptops. In the view of many, it’s one of the best Apple laptops ever.
The Pismo PowerBook is the first model without either SCSI or an Apple Desktop Bus connector. Instead, it utilizes a USB port and Apple’s Emmy Award-winning FireWire. Optional AirPort wireless support, tremendous battery life, and a gorgeous, curvy design just make this laptop better.
Will Apple Intelligence make Vision Pro more useful? Photo: D. Griffin Jones/Cult of Mac
A major visionOS update in April will add Apple Intelligence to the Vision Pro. It will reportedly also introduce an updated guest mode and a new spatial content app.
Apple will roll out these features with visionOS 2.4 in April. The beta will drop as early as the week beginning February 16th.
Steve Jobs becomes the face of the 1980s tech boom. Photo illustration: Ste Smith/Cult of Mac
February 15, 1982: Apple co-founder Steve Jobs appears on the front cover of Time magazine for the first time. The lengthy cover story makes Jobs the public face of successful tech entrepreneurship.
The first of many Time covers for Jobs, the article — titled “Striking It Rich: America’s Risk Takers” — casts him as the prototypical young upstart benefiting from the burgeoning personal computing revolution. It also identifies him as part of a surge of freshly minted millionaires running their own businesses.
Netflix and Apple TV cooperating?! No. Image: Netflix, Apple
Netflix content started showing up for the first time in the Apple TV application. Until now, the streaming behemoth refused to cooperate with Apple’s app that displays content from a variety of services.
Netflix’s new integration with Apple TV appears to be still rolling out, so it’s not yet available to all users.
Update: A Netflix spokesperson now says integration between the streaming service and the Apple TV was just a mistake.