Among various chips Apple currently develops for products like smart glasses and Macs, new AI server chips will help power the Apple Intelligence platform, according to a report Thursday. And the new, immensely powerful AI server chips will be the first of their kind for Apple.
Apple TV+ subscribers get an inside look at Hollywood’s streaming wars through Seth Rogen’s hit comedy series The Studio — complete with a surprising guest appearance Wednesday night from rival streaming executive Ted Sarandos, co-CEO of Netflix. Apple tried to prevent the Netflix CEO cameo with a Tim Cook substitution, according to a new report Wednesday.
May 8, 1997: Apple launches the PowerBook 2400c laptop, a 4.4-pound “subnotebook” that’s the MacBook Air of its day.
The PowerBook 2400c predicts the rise of speedy, lightweight notebooks, while also paying tribute to Apple’s past. Its design echoes the original PowerBook 100. Even years later, it remains a cult favorite among many Mac users.
Before too much longer, doing a search in the Safari web browser might bring up AI-powered results rather than the standard Google search engine, according to Eddy Cue, Apple’s senior vice president of services.
Cue points out that this is Apple following a trend, as the company sees Safari users increasingly turning to AIs in place of traditional search engines.
The Apple Watch Translate app can help you quickly speak in a different language while you’re abroad, right from your wrist. Translate between 20 different languages by speaking out loud, play translations out of your Apple Watch speaker and build a list of favorite phrases you can play instantly.
Apple Translate doesn’t support as many languages as the more popular Google Translate — but Google doesn’t have an app for the Apple Watch. The fastest and most convenient way to speak another language from your wrist is with Apple’s app.
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May 7, 2014: Katie Cotton, the fearsome, much-admired head of Apple’s worldwide publicity machine, steps down from her vice president post after 18 years with the company.
During her stint at Apple, Cotton worked in lockstep with CEO Steve Jobs and proved instrumental in controlling the company’s portrayal in the press. Her departure provides one more reminder that the Jobs era is over at Apple.
Seth Rogen’s hit Hollywood comedy The Studio will return to Apple TV+ for season 2. After the success of the freshman season, Apple TV+ committed Tuesday to making more episodes about the hapless executives of Continental Studios.
Beyond that, it’s a good week for fans of Apple TV+ comedies. The streaming service also announced that the fourth season of Acapulco premieres in July, and the fifth season of Trying is going into production.
By Alison Thobe
I remember the moment when I realized that storytelling wasn’t just a tool — it was the core way people communicate with the world. It’s how we connect, inspire and change it for the better.
It was a day when I sat at my Apple laptop, browsing through the essay writing service in search of inspiration and writing ideas for my new piece. A spark ignited me: What if I learned to write the way Apple co-founder Steve Jobs did to communicate his messages and inspire his audience?
This question has guided my writing journey ever since.
You can now buy a refurbished iPhone 15 or iPhone 15 Pro directly from Apple with big discounts. Depending on the model, you can save as much as 15%.
Apple began selling refurbished iPhone 15 models in Europe earlier this year. It is now expanding their availability to the U.S. and Canada.
Apple sent the iOS 18.5 release candidate out for testing Tuesday and revealed that the update will enable the iPhone 13 series to access carrier-provided satellite features. The new software also will bring other changes and bug fixes for models going back to the iPhone XR.
The release candidates for macOS Sequoia 15.5, iPadOS 18.5, watchOS 11.5, tvOS 18.5 and visionOS 2.5 also went out at the same time.