iBooks has been a big successful venture for Apple — despite the ongoing price fixing case from the Department of Justice — but it’s a service that may never have been if Eddy Cue hadn’t convinced Steve Jobs it would be awesome on the iPad.
Before Apple was gearing up to launch its popular tablet in late 2009, Steve Jobs wasn’t interested in the iBooks idea, and he felt e-books had no place on desktops and small smartphone displays.