Everyone writing about the supposed failure of the Apple Watch may want to check out analyst Ben Bajarin’s latest reporting — suggesting that the Apple Watch has a massive 97 percent satisfaction rate among early adopters.
For those keeping track at home, that’s higher than both the original iPhone (92 percent) and the original iPad (91 percent). In fact, only the current iPhone (99 percent satisfaction) scores higher.
Apple’s on a roll with new iPhone ads. A little more than a week after debuting a series of news ads as part of their “If it’s not an iPhone” marketing push, Cupertino has supplemented it with a new ad, focused on the kaleidoscope of wonderful apps available for the iPhone 6.
The new iPods are here, but should you even bother getting one? We’ve got our opinion on the matter, plus one on what Apple should really do to fix its built-in fitness apps.
Plus, a bit about why the Apple Watch isn’t doomed after all, a profile of another fantastic iPhone photographer, and a gallery of some cringe-worthy iPhone cases that you’ve really got to see to believe.
All that, plus much, much more, in this week’s Cult of Mac Magazine. Don’t forget to subscribe and download this week’s issue.
Whether you’re talking about an iPhone or a MacBook, extending battery life is one of the biggest challenges faced by both engineers and users.
According to a new patent application published today, one of the ways Apple is looking to solve this problem is by incorporating solar cells into its future trackpads, Magic Mice, wireless keyboards, and iPhones.
A way of cutting down — or possibly even removing — the need to continuously plug in our beloved Apple devices in order to keep them juiced up? Yes, please.
The idea that Apple is working on a car is something the company still hasn’t admitted to, other than describing the product category as the “ultimate mobile device,” but that’s not going to stop industry watchers from speculating about it.
A Nielsen and SBD survey recently asked 14,000 iPhone-owning car buyers whether they would buy an Apple-branded automobile. And if the results are to be believed, Apple may be in a good position to get into the car biz.
European leaders have finally agreed to a bailout plan with Greece this morning. The country’s financial crisis at one point capped how much cash citizens could withdraw daily, so Apple has decided to help its customers out by providing one free month of iCloud to current subscribers.
A whopping 9 out of 10 patent lawsuits filed against tech companies in the first half of 2015 were brought by NPEs (non-practicing enterprises, a.k.a patent trolls), a new report reveals.
Thanks to its status as the world’s most valuable company, Apple was the number one target of these attempted lawsuits — with the Eastern District of Texas being the favored location for patent trials on account of their tendency to side with trolls and award large sums of damages.
Anyone wanting an illustration of why smartphone unit sales are not the single most important metric for judging success should check out wealth management company Canaccord Genuity’s findings about Apple’s iPhone sales versus profits.
According to Canaccord Genuity, despite selling less than 20 percent of all smartphones, Apple rakes in a massive 92 percent of operating income. Samsung, by contrast, ekes out just 15 percent to take second place. Everyone else basically broke even or lost money.
With unparalleled numbers of orders from Apple, the iPhone 6s and 6s Plus may be the handset everyone’s talking about right now, but don’t think that Cupertino has given up on its previous record-breaker, the iPhone 6.
The company has debuted not one, two, three, but seven new ads and commercial spots showing off Apple’s current-gen iPhones. Check them out below:
That Apple logo on your iPhone sure is pretty, but it doesn’t do a whole lot other than remind you who made your phone in case you forget. It’s kind of lazy that way, really.
But a recently published patent suggests that Apple might put that shiny bobble to use in future models of its hardware.