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Talk about ‘Spring Loaded’: Apple event sets my head spinning

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We finally got our first legit look at an AirTag.
We finally got our first legit look at an AirTag, but that was just the beginning!
Photo: Apple

Wow, that was the speediest, most jam-packed Apple event in recent memory.

It was so quick-moving, we all got whiplash. There was barely time to catch your breath between announcements: Here’s a new purple iPhone. Fuggedaboutit, here’s a new Apple TV, and new AirTags. Oh, and hers’s new iMacs — and iPads!!

In an hour, Tim Cook and Co. managed to introduce a raft of products with dozens of new features and technologies while dazzling us with some pretty jaw-dropping promo videos.

Once again, the prerecorded format worked well. The promo videos in Tuesday’s “Spring Loaded” event looked super. They hit us with a great mix of head-spinning effects and angles, humor and product placement.

Here are some thoughts and initial reactions to some of the major announcements:

Are we high?!? 10 ways Apple blew our minds on 4/20

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Apple Spring Loaded event: 10 ways Apple blew our minds on 4/20.
Man, that was one powerful presentation.
Image: Killian Bell/Cult of Mac

It’s 4/20 and Apple’s big iMac and iPad Pro launch event was a total trip. The new Mac desktop comes in a rainbow of colors, and the M1 processor in the latest tablet will blow you away. And there’s AirTag too, at long last.

Grab some snacks and get ready to find out what the new products mean for Apple users and for the company’s future.

Apple’s finally getting smart about iPad Pro RAM

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There’s more 2021 iPad Pro RAM than in any previous Apple tablet.
The 2021 iPad Pro offers can be configured with a whopping 16GB of RAM. Yes, 16GB.
Photo: Apple

The just-announced 2021 iPad Pro packs at least 8GB of RAM and can be configured with 16GB. The days when Apple’s tablets got an anemic amount of RAM are over.

There’s so much, Apple stopped hiding the amount. It now proudly announces how much RAM is in its latest professional-grade tablets.

Apple TV 4K gets speedy A12 chip and sweet new Siri Remote

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Apple's new Apple TV 4K with redesigned Siri Remote
Apple TV's sixth-gen version is here. As is a new remote.
Photo: Apple

Apple took the wraps off the new sixth-generation Apple TV 4K on Tuesday. The upgraded set-top box boasts Apple’s A12 Bionic chip, which should bring a welcome performance boost. But perhaps more importantly, Apple redesigned the controversial Siri Remote.

The upgraded remote packs a new clickpad control system, a touch-sensitive ring that makes it easy to jog video backward and forward, and dedicated power and mute buttons.

iPhone 12 and iPhone 12 mini now comes in purple

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purple iphone 12
The iPhone 12 and 12 mini now come in purple.
Photo: Apple

In a surprise move, Apple just introduced a brand-new color for the iPhone 12 and iPhone 12 mini — purple.

The new color spiced up Apple’s “Spring Loaded” special event Tuesday. It’s an unusual move for Apple, which rarely introduces new colors or finishes mid-cycle.

Apple AirTag tracking tags will help you find all the things

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Apple AirTag finally jumped from rumor to reality.
Apple jumped into the item-tracker business with AirTag. Attach one to something you don’t want to lose.
Photo: Apple

Apple just took the wraps off AirTag, a small tracker that users can attach to items for easy location at a later date.

Tile and other companies already offer rivals products. But Apple’s trackers offer technology that makes finding lost items easier and more accurate.

Save 22% on these sturdy, cool clear cases for iPhone

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Get yours from just $20.
Photo: Limited77

Transparent iPhone cases don’t have to be boring. Limited77’s awesome range, new to the Cult of Mac Store, features unique designs that help your iPhone stand out from the pack.

They’re also slim but ultra-protective, and available at up to 22% off the usual price for a limited time. Bag yours before the discounts disappear.

Multicolored iMacs? Tim Cook tweets out photo of Apple’s rainbow stage

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Rainbow stage
Party time at Apple.
Photo: Tim Cook/Apple

You know it’s a special day at Apple when the company whips out its rainbow stage. Designed by Apple’s industrial design team, back when Jony Ive was in charge, the rainbow stage — adorned in Apple’s classic logo colors — made its debut in May 2019. That year, it was used for a concert by Lady Gaga for Apple employees.

With many Apple employees currently working from home, a concert after today’s event seems unlikely. Nonetheless, Tim Cook — who tweeted out a picture of the rainbow stage — is clearly in a party mood.

Bag an unlocked iPhone X refurb for under $310 today only

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iphone x
Stock is limited — bag yours before they're all gone!
Photo: Apple

Need a new iPhone to enjoy the best of iOS 14? Check out Woot’s latest deal on “grade A” iPhone X refurbs. You can bag yours, fully unlocked for use on any carrier, for under $310 today only.

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