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The Apple announcements that really got our hearts pumping

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If you look closely you can actually pinpoint the exact moment the Apple Watch heart rate monitor stops working.
You can actually pinpoint the second when Apple announced a stylus.
Photo: The Simpsons, Twentieth Century Fox

We’ve seen Wednesday’s Apple keynote dissected every which way, but how about analyzing the moments where viewers’ heart rates jumped at the latest news from the Good Ship Cupertino?

That’s what the developers and beta testers of heart-monitoring Apple Watch app Cardiogram did, as they set their devices to workout mode for the anticipated event to find out what really tugged at their heart strings.

The results are … interesting.

Live Photos are great — just not for 16GB iPhones

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iPhone 6s has Live Photos.
Live Photos consume twice the space of regular iPhone pics.
Photo: Apple

When Phil Schiller introduced the iPhone 6s’ new Live Photos, he noted that Apple had implemented it, “in a space-efficient way, so they don’t take up much more room.”

In fact, according to a new report, Live Photos take up around 2x the space of a regular still photo. That’s still an impressive bit of compression on Apple’s part, but also likely to make life a bit tougher for those planning to buy the entry-level 16GB iPhone 6s.

Bill Graham Civic hosted Apple’s biggest hyperbole-fest ever

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The iPhone 6s Plus might be hard to find on launch day.
All Apple's saying is that the iPhone 6s will be the most amazing, dynamic, life-changing thing you've ever seen.
Photo: Apple

We get that yesterday’s Apple event was a marketing thing, which is why every presentation began with whoever was onstage telling us how “thrilled,” “excited” or “really happy” they were to be there. And the exaggeration just continued from those intros.

Here are some of the most outlandish and enthusiastically subjective lines that came from the stage at the Bill Graham Civic Auditorium. We’ve organized them by speaker so you can see who “won” this verbal arms race of canned excitement.

Are Apple’s Live Photos a gimmick or a game-changer?

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Live Photos bring a little life to your still images.
Live Photos bring a little life to your still images.
Photo: Apple

A few extra megapixels is always welcome, but if there is one feature of the new iPhone 6s camera that gets us to say “Wow,” it is Live Photos.

The new Live Photos technology actually captures a brief moment before and after your snap, giving the subject in a finished picture motion and a bit of life. After seeing it for the first time, some said, “Wow, that’s cool!” And others said, “Wow, that’s nothing new.”

Samsung and Sony take jealous stabs at Apple

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Apple's back on top again.
Apple's back on top again.
Photo: Apple
Tim Cook doesn't care. Photo: Apple
Tim Cook doesn’t care. Photo: Apple

Haters gonna hate, hate, hate, hate, hate.

Apple was reminded of this after its keynote on Wednesday when rivals Samsung and Sony took to Twitter to mock the length of its presentation — and its new iPhone 6s.

Apple boosts price of AppleCare+, slashes iCloud storage fees

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AppleCare
79 Apple Stores are part of the pilot.
Photo: Apple

Adding AppleCare+ coverage to your iPhone 6s is going to cost you a little more extra this year. Apple didn’t announce any pricing changes on stage at yesterday’s event, but the company did update its website to reflect the higher prices, and not only will iPhone 6s owners have to pay more to buy AppleCare+, they’ll also be charged more for service fees.

Get a closer look at the el cheapo gold Apple Watch

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The gold Apple Watch looks great with a navy band.
The gold Apple Watch looks great with a navy band.
Photo: Blake Kimball

Apple fans can’t purchase the iPhone 6s, Apple TV, or iPad Pro that were unveiled yesterday, but if you’re lucky you can pick up the cheap gold Apple Watch Sport today, now that Apple Stores have received limited supplies of new units.

Cult of Mac got an early look at the new gold finish thanks to a reader who already scooped up a 42mm gold Apple Watch Sport at the Apple Store in Gilbert, Arizona, and while the new model is way cheaper than its expensive Edition sibling, it still looks like a million bucks.

Take a closer look:

Full Apple upgrade won’t come cheap

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The iPad Pro goes on sale November 11th.
The iPad Pro goes on sale November 11th.
Photo: Apple

Apple rolled out one drool-worthy new gadget after another Wednesday.

The iPad Pro? Want.

A Hermes Apple Watch? Gotta have.

The new Apple TV? Gimme!

If you’re like me, you’ll want one of everything Tim Cook and crew showed off in Apple’s September showcase. But if you get one of everything, it is going to cost you.

First blush not exactly first gush for new Apple products

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The new iPhone 6s in the hands of journalist during Apple's September event Wednesday.
The new iPhone 6s in the hands of journalist during Apple's September event Wednesday.
Photo: The Verge/YouTube

After a little playtime with Apple’s new products Wednesday, the bloggers and tech reporters who cover Cupertino wrote positive reviews, but nothing seemed to make anyone pause and say wow.

The hands-on reviews and observations of the new Apple TV, the iPad Pro and iPhone 6s were measured praises of what may come later, the story appears to be more about evolution than revelation.