Making an iPhone is complex, for sure. Creating the hardware and software that rules our daily lives has been an ongoing, iterative process since 2007, when Steve Jobs revealed the first one.

Since then and on up to the newly announced iPhone 6s and 6s Plus, the iPhone itself has improved bit by bit while still wowing consumers as better enough to upgrade to.

“You can’t just say, ‘Here it is. It does the same thing 5 percent better than last year,’ says senior vice president of worldwide marketing Phil Schiller in an interview over at Bloomberg. “Nobody cares.”

In a device that’s the essence of complexity, refined, the new 3D Touch was super tricky to make, as the in-depth interview explains.

If there was one thing heard across Twitter during today’s Apple announcements, it was the sound of money being sucked from wallets.

The introduction of an iPad 2, a more interactive Apple TV and the upgraded iPhone 6s generated tons of spending declarations on Twitter and in the posts written in another language, the exclamation point was a good indication of the social media excitement over Apple’s new products, rolled out today at the Bill Graham Auditorium in San Francisco.

Tim Cook and company just hit us with a tsunami of new product announcements. Not only did we get new iPhones, a much-improved Apple TV, and a giant iPad, but Apple’s also making pencils, keyboards, and cheap gold Apple Watches now too.

Fans can relive all the glory by watching today’s keynote in its entirety on Apple’s website or iTunes, but if you want to get down to just the highlights and hear Jony Ive wax philosophical about his latest creations, here are all the new product videos:

Apple is planning to make it easier than ever to stay addicted to the iPhone with the introduction of its new iPhone Upgrade Program that will allow fans to upgrade to a new device every single year.

Phil Schiller announced the new program on stage at Apple’s keynote today, revealing that pricing for the iPhone Upgrade Program starts at $32 per month, which is slightly more expensive than what you can get at a carrier, but it comes with some extra benefits too.

From the iPhone to the iPad to the Apple TV, Cupertino’s constellation of magical devices just got a little more magical.

Did you expect all that Apple goodness? Most of what we heard today already churned through the rumor mill: the plus-size iPad Pro; new Apple Watch finishes and bands; a refreshed Apple TV with games, apps and Siri functionality. And, oh yeah, the new iPhone 6s and 6s Plus with a whole new level of Force Touch, called 3D Touch.

There were even a few surprises, like the iPad Pro’s new Smart Keyboard and the iPad stylus, dubbed the Apple Pencil. But throughout today’s keynote by Tim Cook and his lieutenants, the series of under-the-hood upgrades they revealed promise to push all Apple products forward into the future.

Let’s take a moment to boil down all two hours and 10 minutes of this incredibly dense and surprisingly succinct Apple event.

Though there aren’t any specific numbers on Apple Watch units sold up until this point, we do have some exciting statistics on how many apps are available for watchOS. It turns out that ahead of the watchOS 2 public release, developers have shown significant interest in the platform. They’ve contributed an impressive 11,469 Watch apps to the App Store and counting, but growth has particularly taken off in recent months.

The Apple Online Store has gone down ahead of today’s big keynote.

When it comes back up, we expect to see new iPhones, iPads, a new Apple TV, and more added to the site — but it’s unlikely you’ll be able to buy any of them today.

Ever wonder what it would be like if God had a podcast and invited Steve Jobs to be a guest in anticipation of the big iPhone 6s reveal? The folks at Funny or Die have created a hilarious animated short with that exact premise, where His Steveness plays devil’s advocate and asks God how many iPhones it would take to send Bill Gates to hell.

In ‘Good God! with God,’ God tries to talk Steve about what Apple has in store for fans at its September 9th keynote, but things get off track when the Apple co-founder tries to put the Microsoft co-founder in hell forever, then God takes a shot at Tim Cook and the Apple Watch and things get really weird.

Check it out:

The case has clearly been made that a stylus should never be a device’s main method of input. Fingers prevail for everyday uses, especially revolving around content consumption. But isn’t it possible that in some cases an iPad stylus might enhance the experience?

It’s time to throw away your old smartphone and get ready for the iPhone 6s and iPhone 6s Plus that Apple is expected to announce tomorrow. To celebrate Apple’s new gadget, the crazy folks at TomoNews have created a new animated video that shows all of the new features coming to the iPhone 6s, but not in the way you’d expect.

The ridiculous/racist/low-brow video reveals new features like the iPhone 6s’ extra-strong casing that could be used as protection if you ever get into a shoot out with police. They’ve also got details on the powerful camera with x-ray technology coming down the line, and even created a scene where Yoda and Tim Cook face off in a lightsaber duel for the rights to use the Force.

Watch the animated news show below: