Sure you can get you MacBook or iPhone in gold or rose gold colors. Or for a few bucks more – OK, several thousand dollars more – you can get your Apple products plated with real 24K gold.
Maybe the bitten Apple logo on your devices is enough status symbol for you, but Goldgenie, with offices in London and Dubai, is betting there are a few Apple fans drawn to the hypnotic shine of the precious metal.
Analysts with sobering certainty say Apple is set to report its first ever decline in iPhone sales. Reports of cutbacks in production and shipments, and chatter about the iPhone 6s and 6s Plus not offering enough new features to inspire a rush to upgrade all point to one bummer of an earnings report.
But they might be overlooking one indicator – sales of older iPhones.
Will Apple’s wireless EarPods change the way we hear? Why should you upgrade to the latest iOS version? How can you create a musical masterpiece with just a guitar and your iPhone?
You’ll find answers to these and other burning questions in this week’s edition of Cult of Mac Magazine. Grab the latest issue today and get the week’s best Apple news, all wrapped up in a shiny package that’s perfect for your iPad or iPhone.
Here are this week’s top stories.
Speculation regarding a new 4-inch iPhone coming out of Cupertino has run rampant the past few months with rumors claiming the device will look like an tiny iPhone 6, but a new report claims the device will actually look more like a special edition iPhone 5s.
Speculation surrounding a “budget” iPhone died out when Apple marketing chief Phil Schiller promised it would never happen. But with iPhone 6s demand allegedly falling and the global smartphone market becoming increasingly saturated, could a more affordable phone give Apple a security net? Could it prevent the iPhone business from stagnating in the same way the iPad business has?
Join us in this week’s Friday Night Fight between Cult of Android and Cult of Mac as we bicker like children over these questions and more!
Samsung has long subscribed to the “If you can’t beat ’em, release a load of ads making fun of them” strategy when it comes to smartphone rival Apple.
In its latest ad, the South Korean tech company keeps this trend alive by recruiting comedian Hannibal Buress to show off Samsung Pay’s big advantage over Apple Pay.
And — you know what — as far as petty ads taking shots at your rivals go, this one actually isn’t bad.
Apple has hired a top virtual reality researcher as it continues to slowly ramp up its focus on the field.
Doug Bowman was previously a professor computer science as well as director of the Center for Human-Computer Interaction at Virginia Tech. While there, he was the principal investigator of the 3D Interaction Group, focusing on the benefits of immersion in virtual environments.
Android and iOS may be mortal enemies in some ways, but Google clearly realizes the value of having Apple’s hundreds of millions of customers use its search engine.
So much so, in fact, that in 2014 Google paid Apple a massive $1 billion to keep its search bar on the iPhone.
After gloomy early reviews and alleged lower-than-expected orders by Apple, it seems the iPad Pro may have struck a chord with users after all.
A research firm claims that Apple’s giant tablet performed impressively over the all-important December quarter, despite its high price point.
What should we call the next 4-inch iPhone? The iPhone 7c? The iPhone 6c? The iPhone 5se?
No matter what it’s called, there’s every indication it’s coming. And if this video is to be believed, this might be our first glimpse of what it looks like.