This is a guest post by Ken Segall, a Silicon Valley advertising executive who worked closely with Steve Jobs. Among other things, Segall put that little “i” in front of the iMac and helped develop Apple’s famous Think Different ad campaign. Segall is author of Insanely Simple, a very readable insightful account of what makes Apple tick.

Last time Apple went heavy on advertising in a sporting event, it didn’t exactly end well.

But let us not speak of the Genius anymore. All traces of that campaign have been hidden from our sight.

Now the baseball playoffs are here. And once again, Apple has made a very expensive media buy. This time, it’s blanketing the games with the new iPhone 5 ads.

But look. Someone else has moved into the neighborhood. Samsung showed up for the playoffs with equal force, in the form of its Galaxy S III ads. You know — the ones that make fun of the lost souls who line up to buy an iPhone, when they could just as easily have a much cooler Samsung phone.

It seems right now like Apple has a lot of prospective new products on the horizon. The 7.85-inch iPad mini. The 13-inch Retina MacBook Pro. Updated iMacs. Yet despite the fact that all of these products have been highly rumored to debut this month in time of a busy holiday season, we’ve yet to see any of them. Now one report is suggesting a reason why: Apple’s having production problems on both the 13-inch Retina MacBook Pro and iPad mini.

How do we know the new iPod touch began shipping yesterday? Because iFixit’s gone and torn it apart already. That’s right, the fifth-generation device has received its customary teardown, revealing its whopping new battery, and all of its new components. iFixit have awarded the iPod touch a repairability score of 3 out of 10, meaning it’s not at all easy to fix.

Apple’s efforts to be greener mean it boasts some of the most environmentally friendly gadgets on the planet. The new iPhone 5, for example, is one of the greenest smartphones money can buy. Apple also tries to make its packaging green. In fact, the packing for its new EarPods is so environmentally friendly that it turns to mush when you submerge it in water.

I’ve been messing about with this new app, called Listen, on my iPhone 5 for a little while, after the developer hit me up on Twitter about it. Now, I’m not able to jump on on every app, Mac or iOS, that someone asks me to look at, but I gave this one a look-see. Turns out, it’s a pretty neat little app, which does exactly what its name says it does.

T-Mobile launched a new marketing campaign around the same time as the iPhone 5 launch. Called “Bring Your Own Device,” T-Mobile used Apple’s latest smartphone to demonstrate how customers can bring their unlocked devices from other carriers and use them on T-Mobile’s unlimited everything plan. Because Apple still hasn’t partnered with T-Mobile officially, the smaller carrier’s best bet is tempting unlockers with its attractive data pricing.

It’s only been a month into the campaign, but T-Mobile is already removing the iPhone brand from all marketing materials. Did Apple force T-Mobile’s hand? Not exactly.

According to the sensor-studying pixel peepers at DxOMark, cellphone cameras have already surpassed the compact cameras of five years ago in terms of image quality. Amazing.

Like the iPhone 5, most of today’s competitive smartphones sport a camera with a sensor of at least 8megapixels. This is a far cry from one of the world’s first mass-produced camera cellphones, the Sharp-made J-SH04, which had a sensor resolution of 110,000 pixels, or just 0.1-Mpix.

When Steve Jobs passed away a little over year ago, he left Apple — the company he started in his parents’ garage back in 1976 — in the hands of Tim Cook, its former Chief Operating Officer.

The question on everyone’s lips at the time was how well Apple would fare without its co-founder at the helm. Jobs was unique. He was an innovator and a visionary, and he had this incredible ability to see into the future.

Jobs knew what we wanted — and what we didn’t — long before we did. He devised exciting new products that have changed our lives and sold in their millions, and he left rival companies playing catch-up. He revolutionized not just one, but a number of different industries.

He really did make a dent in the universe.

So naturally, when Jobs passed away, it was hard to imagine Apple without him. He had spent time away from Apple in the mid-eighties when John Sculley was CEO, and when he returned in 1996, his company was on the brink of bankruptcy.

Some feared that the same thing would happen again — that Apple would lose its way and struggle to maintain its edge without Jobs steering the ship in the right direction. But 12 months on, the company’s in a better position now than it’s ever been in.

So, was Steve Jobs really irreplaceable?

OS X developers are reportedly becoming frustrated with the lengthy delay they must endure to have their applications approved for the Mac App Store. Average wait times have increased to 27 days over the past month, whereas approval for the iOS App Store takes just 7 days on average. Some are blaming the influx of iOS updates for the iPhone 5 and iOS 6, but claim that Apple should be over the worst of it by now.

Apple is widely expected to unveil the rumored ‘iPad mini’ at a press event this month, with many speculating that event invites will be sent to the press as soon as tomorrow, October 10th. The mythical 7-inch tablet will likely be priced between $200-$250 and target competition like the Google Nexus 7 and Kindle Fire. Apple has been poised to enter the cheaper tablet market for quite some time, and the company has reportedly started manufacturing an upwards of 10 million units to sell this holiday season.

A new report today claims that the iPad mini will be Wi-Fi-only, unlike the current third-gen iPad that can operate on 3G and 4G carrier networks. Apple is also expected to unveil an updated version of the current third-gen iPad with 4G support in the U.K. and the new Lighting dock.