November 17, 2020: Apple releases the first three Macs powered by the company’s new M1 chip. The Apple silicon processor sparks a renaissance at Apple, with the excellent new computers surprising nearly everyone with their bold mix of power and efficiency.

The switch to Apple silicon could not have come soon enough for Apple. The era of Intel-powered Macs began promisingly enough, but went out with a long whimper. The stark contrast in Apple’s commitment to the platform, and the unbelievable value the new Mac models offered, made the Apple silicon era a golden age for the Mac.

With Apple’s M5 chip appearing in more devices, it’s time for an M5 vs. M4 chip smackdown. Apple unveiled its new M5 chip in October, marking a significant leap forward in on-device artificial intelligence performance over its predecessor. So let’s compare the M5 chip to the M4 chip. 
While maintaining the same core architecture as the M4 chip, the M5 delivers dramatic improvements in AI processing, graphics capabilities and memory bandwidth that position it as Apple’s most AI-focused silicon to date. But it enough to temp would-be upgraders?

Not too long ago, the Mac was in a truly bad place — and then Apple silicon came along and radically reinvented the computer. With Apple’s destiny entirely within its own hands, rather than hamstrung by Intel processors, we’ve seen what Cupertino is capable of: delivering absolute computing magic on a regular, annual cycle, across its entire lineup.
With the first three Apple silicon Macs turning 5 on November 17, it’s worth reflecting on how the past half-decade has radically reinvented the Mac.

macOS 26.2 beta 2 adds a new Edge Light feature to improve the look of your video calls. As the name indicates, it will add a white light to the edges of your Mac’s display while you’re on a video call.
It’s like a built-in ring light that should improve your appearance when hopping on FaceTime to chat with friends or colleagues. 

Spotlight on the Mac is a universal search bar, available everywhere, ready to quickly launch an app or find a file. And in macOS 26 Tahoe, Apple supercharged Spotlight by adding many advanced features.
Spotlight has a new visual interface for browsing apps on your Mac. It’s also a powerful tool for running Shortcuts and actions inside the apps you use. And, finally, it’s a clipboard manager, too.
Here are the ins and outs of Spotlight on the Mac.

The Mac isn’t carrying its weight. In fact, it’s Apple’s lowest-selling product line, sitting behind even the Apple Watch. And despite macOS being a standout platform, it lags far behind Windows where it matters: worldwide adoption.
Apple needs a fresh angle, and the rumored budget MacBook might be the first real chance to rewrite the Mac’s trajectory.

Apple updated its device trade-in values Thursday, marking a significant shift in what consumers can expect when exchanging older devices for credit toward new purchases. The changes affect iPhones, iPads, Macs and Apple Watches, with the majority of products seeing reduced valuations compared to previous rates.
Check out the new rates below. Luckily, many of the decreases are minimal. 

Apple is working on its first low-cost laptop, a strategic departure from its traditional premium approach that could shake up the education and entry-level PC markets, according to a new report. And some responses on social media suggest the PC industry is, indeed, “freaking out” over it.

November 3, 2010: Apple prepares to launch the Mac App Store, publicly accepting app submissions from registered developers — and kicking off a gold rush among coders.

After witnessing the enormous sums of money raked in by early entrants in the iOS App Store, the easy-to-use digital storefront that revolutionized software distribution on the iPhone, developers flood Apple with new Mac apps.

Record numbers of customers upgrading their gear helped push up Apple’s revenue into record territory last quarter, and that’s boosting AAPL’s stock price.

Here are the products that the company says are the most popular with upgraders in Q4 2025. Some you might be able to guess, but there’s a very conspicuous absence from the list.