There’s no doubt that Apple is a master when it comes to producing compelling commercials for its products. One of the coolest things about these ads, however, is how often they don’t just feature Apple products on screen — but are actually created using Apple products, too.
That was the case with a recent short film, directed by Jia Zhangke, that Apple commissioned to celebrate the Chinese New Year. In a new video, Zhangke goes behind the scenes to show how it was achieved using his trusty iPhone XS.