Smartphone camera advances have been jaw-dropping. Engineers continue to advance low-light performance, while adding computational effects like bokeh and embedding additional cameras with telephoto and ultra-wide lenses.

However, with all the challenges the camera teams solved, one feature lags behind – the flash. But the smartphone photographer who wants to add a hint of studio-quality light, and control in shaping it, will soon have a wireless Bluetooth flash. It should add the pop to their pictures that they desire.

A Swedish publisher has accused Apple of acting like a “whimsical feudal lord” in its monopolistic App Store practices.

In an open letter, publishing giant Schibsted says that, while Apple presents itself as being a more ethical company than other tech titans, it “constitutes a threat as big as Facebook and Google.”

A new Apple Store is destined for one of London’s most luxurious shopping districts, according to a new report.

Apple plans to open a new location in Knightsbridge between high-end department stores Harrods and Harvey Nichols. It will be the company’s sixth store in the capital.

Apple devices famously “just work.” There are occasional lapses, however.

According to an updated support document, Apple has revealed one slightly unusual (and annoying) interaction. Users who are charging the Apple Pencil 2 with their iPad Pro may run into issues unlocking their cars using a key fob.

Microsoft is bringing one of the world’s best racing franchises to iOS. Forza Street features the iconic vehicles you know and love, with one-minute races designed to be enjoyed anywhere.

It will be free-to-play when it lands later this year.

An early Apple tablet is about to be put out to pasture. The second-generation iPad is reportedly going on the “vintage and obsolete products” list at the end of this month.

Most people might be surprised to hear that this device, released in 2011, isn’t already listed as obsolete.

It’s Tax Day, so plenty of people are probably realizing the need for a better way of staying organized in coming years. Notepads are great, but as the tasks stack up you’ll want a tool that’s more flexible, fast and powerful.

A short documentary about the Maldives Whale Shark Research Programme is the latest entry in the “Shot on iPhone XS” campaign, which shows what’s possible with the the advanced cameras in Apple handsets.

The 8-minute video is a full of crystal-clear video taken beneath the waves. Watch it now:

Apple’s upcoming streaming video service now has someone in charge of documentaries. Molly Thompson previously held a similar role at A&E Networks.

Action and comedy shows have so far grabbed the most attention at Apple TV+, but clearly educational programming will play a big part too.

Apple’s campaign to convince everyone that the iPad Pro is a true PC replacement continued today with a barrage of six new videos extolling the tablet’s many uses.

Everything from wedding planning to music making has been highlighted in Apple’s new series of iPad Pro videos. Most of the new video are how-to videos, but there is a fun new ad that features a ton of fancy iPad Pro twirling and keyboard flipping as one iPad Pro lover takes his beloved device on an important trip.

Watch all six right here:

The number of smart speakers like Amazon’s Echo and Apple’s HomePod in use around the world is expected to keep growing strongly for years to come. It could pass 200 million in 2019, and pass 500 million in 2023.

Analysts from Canalys indicate the installed base of these devices is now surpassing the number of smartwatches in use. And smart speakers could even outnumber tablets before the end of 2021, they say.

U.S. shopping malls are losing customers at an alarming rate and there appears to be little Apple can do to help save them.

Apple stores are usually viewed as an anchor store for malls because of their high sales volumes and foot traffic they bring in. But a new study found that experimental tenants like Apple aren’t drawing in extra traffic.

The Etch A Sketch has had a Hall of Fame career, but little has changed with the red-framed mechanical drawing toy.

Then Martin Fitzpatrick got a hold of the white knobs – and used the toy to take a picture.

This weekend I made a shortcut that takes a list of songs, adds up the total duration, and shows it in a notification.

The first part was easy. The Shortcuts app has a great action that can tell you anything about an iTunes Media file (or any other media file), including its duration. I whipped up a shortcut to cycle through a list of music tracks, adding up the durations along the way. It took five minutes, tops.

Then things started to go wrong. The shortcut returned the total duration in seconds. I don’t know about you, but for me, a number like 4,166.867 isn’t that useful. I prefer something like 01:09:26, or 1 hour 9 minutes and 36 seconds. The problem was, I couldn’t get from one to the other.

Some of the biggest names in sports can be seen rocking the new Powerbeats Pro in the latest video put out by Apple’s headphone company.

Beats’ new ad unleashes the Powerbeats Pro everywhere from the basketball court to the skate park as superstars like LeBron James and Serena Williams train to dominate their respective games. With over a dozen athletes making a cameo, the action-packed ad has a lot to take in.

How many familiar faces can you spot?

Another of Apple’s rivals have apparently noticed what a huge success AirPods have turned into. Microsoft is supposedly developing its own earbuds.

These will have to face competition from Samsung Galaxy Buds as well as some possible earbuds coming from Amazon. And AirPods too, of course.

Mozilla, the company behind Firefox, is calling for Apple to boost user privacy on iOS by introducing rotating advertiser IDs.

Most iPhone and iPad users don’t know that they can block access to their unique ID, Mozilla says. Regularly rotating IDs would make it harder for companies “to build profiles of us over time.”

Sign the petition to pressure Apple into making a change today.

The founder of Foxconn, whose biggest customer, Apple, helped it rise to be the world’s top contract electronics manufacturer, says he plans to step aside to allow a younger executive to take over.

CEO Terry Gou did not give a timeline when he confirmed to a Reuters reporter his plans to resign from the Taiwan-based company he started with a loan from his mom around the same time Steve Jobs launched Apple.

Today is the dreaded deadline for filing U.S. income tax returns, and we know how much of a drag that is. So the Cult of Mac Watch Store is bringing you some tax relief with discounts on select watch bands, chargers, stands and cases.

We’ve rounded up offerings from these great companies: Ottm, Strapa, Twelve South and Wiplabs. Save 10% on these products at the Cult of Mac Watch Store this week!

iOS 13 will bring big improvements and a whole bunch of new features to iPhone and iPad users this fall.

Many of the changes have been spilled in a new report that cites people familiar with the update. You can look forward to a real dark mode, better multitasking, a font manager, and more.

The ECG feature on the Apple Watch Series 4 gets the lion’s share of headlines about potentially life-saving incidents. However, it’s the wearable’s fall-detecting ability which is the hero of the latest story of this kind.

In Munich, Germany, an 80-year-old woman fell in her apartment. Fortunately, her Apple Watch recognized what had happened and called emergency services.

Construction has been abandoned on Apple’s new data center in Denmark, according to local reports.

“There is no life” at the site after hundreds of workers for main contractor Exyte were sent home. It is believed Apple has terminated its agreement with the company following a dispute.

Apple’s battle with Qualcomm is a meeting of two tech titans — and the monetary amounts involved reflect that.

According to a new report from the Financial Times, the amount of money at sake dwarfs any previous IP or antitrust case. Apple and four companies in its supply chain are seeking $30 billion in damages from Qualcomm. Since Qualcomm generated “just” $5.7 billion in 2016, the fallout could be absolutely enormous.

Huawei founder and CEO Ren Zhengfei has confirmed that his company is “open” to selling 5G chips to Apple.

Currently, Huawei uses its chips exclusively in its own handsets. Changing this would represent a bold new strategy.

Publishers airing their gripes anonymously suggest that the early days of Apple News+ haven’t exactly been smooth sailing.

Complaints include teething problems with article formatting and design, as well as broader worries that Cupertino favors large publishers over smaller ones.