Updated Sept. 10: Apple has taken the wraps off the 2019 iPhone models. As hoped, the replacement for the iPhone XR costs $50 less. However, the iPhone 11 Pro and 11 Pro Max are priced the same as last year’s models.
There are solid reasons to be optimistic that Apple will actually drop the price of the flagship 2019 iPhone models. Recent moves by the company signal a willingness to lower the cost of its other computers, and information leaking out about the replacement for the iPhone XS series indicates that it will be cheaper to make.
Most importantly, the company needs to respond to the plethora of evidence that it charges more than most people are willing to pay for even high-end handsets.