Samsung had trucks of apples delivered to its offices and placed in rooms where employees took coffee breaks. They were then encouraged to take a literal bite out of Apple (or, well, an apple) as the South Korean tech giant waged war with the Cupertino-based tech giant.
The anecdote comes from a forthcoming book, titled Samsung Rising. It promises to tell the story of how Samsung took on Apple and the battles that followed. “We had one objective: beat Apple,” says an unnamed Samsung executive in the book. “I’m not kidding you.”