Rapper 50 Cent claims that he personally pitched Steve Jobs on paying him $150,000 to promote the iPod in his 2003 music video for the hit song “P.I.M.P.”
“You think you could sell an iPod? I could sell an iPod,” 50 recalled telling Jobs in a recent interview. “Jimmy [Iovine] will tell you, in that 10 minutes that I sat there, I got [Jobs] to give me $150,000. [It was] the first time Apple did product placement in anything, any music video.”
The first reviews of the new 13-inch MacBook Pro all praise the laptop’s Magic Keyboard and laud the demise of the pesky butterfly keyboard.
Across the board, reviewers love the keyboard upgrade. But they also appreciate the faster processor and doubled storage in the long-overdue update. Here’s a roundup of the very first reviews of the 2020 13-inch MacBook Pro, which Apple released on May 4.
Brydge on Wednesday rolled out the first firmware update for its Pro+ keyboard for iPad Pro. It’s designed to fix some of the issues users and reviewers have been experiencing with the built-in trackpad — and it’s certainly a good start.
But there are some things you should be aware of before you rush off to buy a Pro+ for your iPad Pro.
Suddenly we’re all a lot more conscious of germs, and with good reason. They’re everywhere, so even under normal situations it’s important to take measures to keep surfaces sanitary. Luckily, that doesn’t have to involve lots of toxic, smelly chemicals, thanks to the disinfectant power of UV light.
Apple’s first products to incorporate Mini LED display technology might not make it onto store shelves until 2021 due to development delays related to the coronavirus pandemic, according to a new report Thursday from industry analyst Ming-Chi Kuo.
Those products could include everything from iPad’s to iMacs and laptops.
A new Apple TV 4K, powered by the company’s A12X chip from 2018’s 11-inch iPad Pro, is primed to drop any day, claims tipster Jon Prosser.
“Apple got no chill right now,” Prosser tweeted Thursday. He adds that he has not yet heard a projected date of release.
Apple is awarding $10 million from its Advanced Manufacturing Fund to COPAN Diagnostics, a company making sample collection kits for COVID-19 coronavirus testing.
This funding will let COPAN “rapidly accelerate” its supply of collection kits for hospitals across the United States, helping it expand production to more than a million kits per week by early July.
Want to know how the new 13-inch MacBook Pro stacks up against its predecessor or other MacBooks on the market? A new report by Japanese language Apple blog Macotakara compares the Geekbench CPU scores for various MacBooks.
The new 13-inch MacBook Pro, announced earlier this week, has a Geekbench score of 4565 and 1093 for multi and single core scores for its Intel Core i7 variant. Meanwhile, the lower spec Intel Core i5-sporting MacBook Pro model scores 4489 and 1066. That’s only marginally better than 2019 13-inch models.
Although, if pure processing power is what you’re after, you’re better off opting for the 16-inch MacBook Pro Apple debuted last year!
Apple TV+ show For All Mankind is currently between seasons — with season one concluded, but season two stalled by the same production challenges facing everyone in Hollywood right now.
To make sure that the retro space drama stays in people’s minds, however, Apple Wednesday dropped a new video providing a narrated tour of one of the show’s locations. Check it out below.
Jimmy Iovine and Dr. Drew, two of the high profile executives Apple brought in with its $3 billion purchase of Beats, are profiled in the new issue of GQ. While both have stepped back from their daily involvement with Apple, the article nonetheless briefly touches on Cupertino’s 2014 Beats purchase — and why Iovine says it made total sense for Apple.
Iovine, who stepped aside as head of Apple Music in 2018, said that he and Dre now spend their time searching for the next Steve Jobs, via a focus on education.
On Thursday, Australia became the first country outside of China to reopen large numbers of Apple Stores as 21 of its 22 retail outlets opened their doors again for the first time in more than six weeks.
The Australian Apple Stores, like all others outside China, have been closed since March 14. They were temporarily shuttered due to the spread of COVID-19.
Apple Watch made up a whopping 55.5% of global smartwatch shipments in the first three months of the year, according to a report released Wednesday by a market-research firm.
Apple shipments grew significantly, and so did those of its top competitors. Still, the COVID-19 epidemic is hurting smartwatch sales, and is expected to continue to do so.
It looks like Thomas Parson, a videographer from Wales, works in ex-Apple designer Jony Ive’s famous white room, using just a MacBook Pro and a 24-inch ASUS monitor, with an iPad as a second screen.
He props up the MacBook in a special vertical laptop stand that nicely adds to the overall minimalist design of his rig. He uses Apple’s Magic Keyboard and Mouse and for audio he has a duo of Logitech desk speakers and a pair of Razer gaming headphones.
Great Britain’s National Health Service reportedly asked the developers of its COVID-19 app to investigate switching to Apple and Google’s contact-tracing approach even as its U.K. launch approaches. The move came after widespread concerns over privacy issues and battery life, according to a published report Wednesday.
Sonic loaded its newest soundbar with high-end features, including Dolby Atmos. But the Sonos Arc is intended for more than home theater. It includes Apple AirPlay 2 so it can handle music, podcasts and radio when the TV is off.
iPhone and Apple Watch will soon make it easy to share medical ID information during emergency calls. Basic details like allergies and medications can be sent to a dispatcher during the call.
This feature appeared in iOS 13.5 developer beta 4, which debuted on Wednesday.
Apple’s never going to bring the Mac Pro’s cheese-grater design to iPhone, but that doesn’t mean we can’t get a laugh out of the idea. A cheeky new iPhone 12 XDR Pro concept video shows just how ridiculous that would look.
It’s short, it’s sweet … and it’s the craziest iPhone concept we’ve seen in a while.
When a Mac runs its course, most of us would sell it, dump it, or bury it in the attic. Not James Burde.
As a designer and architect at Teiki Design Studio in Vermont east of Burlington, Burde spent his spare time transforming an old Power Mac G4 tower into a cocktail cabinet, aptly named the McMartini.
“It was a flash of inspiration,” Burde told Cult of Mac. “I wanted it to be a gift for my brother and hand it over to him and he’s been using it now.”
Microsoft on Wednesday bumped up the display size of its mid-range tablet, just as Apple did last year. The newly-announced Surface Go 2 has a 10.5-inch screen, as does the iPad Air 3.
And this Windows tablet has a range of other enhancements to allow it to better compete with its iPadOS rival. But it doesn’t often come out ahead.
NBC’s new movie and T.V. streaming service Peacock will be available on iOS and tvOS devices when it launches July 15, the broadcaster said Wednesday.
With Mother’s Day right around the corner, the Cult of Mac Store is making last-minute shopping a little easier with sweet discounts on terrific accessories for iPhone and Apple Watch.
You can save on cases, bands, charging stands, and more from brilliant brands like Twelve South, Mujjo, Elago, and more. The sale is good for a limited time only, so enjoy it while you can!
Consumers once shared an unusually strong bond with Apple. But that reportedly started to slip last year, a trend that continues in 2020. A report released Wednesday on the emotional bonds consumers form with brands puts the iPhone maker in third place overall.
Still, Apple came in at the top of the technology & telecommunications industry, beating Samsung and Google.
Apple spent time reinventing the mouse pointer to make it perfect for iPad, revealed Craig Federighi, the company’s senior vice president of software engineering, in a new interview.
Its brand-new system, which debuted in iPadOS 13.4 in March, is inspired by Apple TV and designed to feel familiar to those who have never used a mouse or trackpad with iPad before.
“We set out to design the cursor in a way that retains the touch-first experience without fundamentally changing the UI,” Federighi said.
Italian carmaker Lamborghini announced Wednesday it will reveal its newest supercar, the Huracán EVO RWD Spyder, using Augmented Reality and Apple’s AR Quick Look on Apple iPhones and iPads beginning May 7.
After months of anticipation and weeks of social media teasing, the TiVo Stream 4K was released Wednesday, a streaming box that brings together on-demand and live streaming services into one device without having to switch from app to app to find and watch shows.
At an introductory price of $49.99 with no monthly subscription for TV scheduling data, the TiVo Stream 4K will take on the Apple TV 4K with a starting price of $179 and the top-selling Roku streaming device.
The disappointing news for Apple TV app users and Apple TV+ subscribers is that TiVo’s newest product currently will not support the app or integration of Apple’s programming as Apple does not have an Android app.