Apple reportedly plans to start adding augmented reality (AR) content to Apple TV+ programming, Bloomberg claims in a report published Wednesday.

The AR feature, which will supposedly debut next year, aims to find “new ways to attract and retain” subscribers for Apple’s VOD subscription service. Apple also hopes to use it to show off its AR tech.

Apple’s stunning Pro Display XDR is now slightly more affordable after B&H Photo slashed $500 off the usual price. The discount applies to the standard glass model, which features a 32-inch 6K display.

Those who want the same display with nano-texture glass should order from Amazon, which is offering the same $500 discount on that model. These are by far the biggest discounts we’ve seen so far.

You know that badass cliché where one person staggers out of a room, slightly worse for wear, only to utter the words, “You should see the other guy”?

That’s pretty much the role Apple plays when it comes to second-quarter smartphone shipments, as reported by research firm Gartner. While Apple’s 0.4% dip year-over-year means iPhone sales remain flat, that’s certainly a whole lot better than the overall 20.4% decline across the industry.

The companies they helped found might have been sworn enemies at times, but Steve Jobs and Bill Gates didn’t hate one another. In fact, as the former Microsoft boss admitted on a recent podcast, he was actually jealous of Steve Jobs.

Appearing on the Armchair Expert podcast, Gates told actor and podcast host Dax Shepard that Jobs was a “wizard” when it came to motivating people. “I was a minor wizard so I couldn’t fall under his spells,” Gates said. “But I could see him casting the spells, and then I would look at people and see them mesmerized … I was so jealous.”

New images and video of a prototype iPhone 12 Pro Max allegedly fell into the hands of frequent Apple leaker Jon Prosser. This allows him to reveal that Apple’s next handset will have thinner bezels — but the notch isn’t shrinking.

He also served up details Tuesday on the upcoming iPhone’s camera that add weight to numerous earlier leaks. That includes a higher video recording rate, a Lidar sensor and more.

Level Home’s second HomeKit-compatible smart lock lets you use your fingertip as a key. But you won’t even really need that finger tap to open your door. The new lock, called the Level Touch, offers a variety of entry methods — including fully automatic (triggered by your smartphone’s Bluetooth connection when you arrive home).

“With Level Touch, keys are optional,” the company said in a press release Tuesday unveiling the new device. “You can enter and exit in any way that is most convenient for you, with the touch of a finger, using your voice or even an included programmable keycard. All of this while maintaining the highest level of residential security of any smart lock to date.”

Bucardo has been slashing prices across its entire lineup of unique, luxury necklaces for Apple Watch. Get yours, made from premium materials and finished with Swarovski crystals, for as little as $49.

A handy digital magnifying glass to replace reading glasses has been buried in the iPhone for many years. With iOS 14, it becomes a lot easier to find. And there are some fantastic new features.

Here’s how to use the Magnifier on iPhone. And iPad, too.

Apple seeded the sixth beta of iOS 14 to developers Tuesday, along with the iPad equivalent. That’s a week since the last betas were introduced — and the quick turnaround is a strong sign that Apple won’t add any more surprise features before the full release of these operating systems this autumn.

Plugable decided to stand out in the crowded market for USB-C multiport adapters with a low-price offering. On Tuesday, it unveiled a 7-in-1 Hub that comes in at a significantly lower cost than many of its rivals.

Even so, it can connect to multiple legacy USB-A accessories, a external monitor and removable memory cards.

Apple is planning a “less ambitious” wireless charging gadget that will fill the gap left by AirPower’s cancellation, according to a new report.

Cupertino’s original plans for a wireless charger included the ability to charge iPhone, Apple Watch, and AirPods simultaneously. It’s unclear if its replacement will support more than just iPhone and AirPods.

Apple rolled out major improvements to Final Cut Pro X on Tuesday that promise to make life a little easier for remote video editors. The changes are designed to speed up workflows and enhance portability.

Here are all the changes this update brings.

Keira Knightley will head up a TV adaptation of Sarah Perry’s 2016 novel The Essex Serpent for Apple TV+.

The novel, which is a period piece set in 1893, tells the story of a widow, Cora Seagrave, who moves from London to a small village in Essex after her marriage to an abusive husband comes to an end. There, she becomes interested in a local legend about a creature called the Essex Serpent.

Bluetooth earbuds are great for listening to tunes and shows on the move. Unfortunately, their tiny form factor means tiny batteries, so if you’re on the move for more than a few hours, you’ll have to be judicious with your content consumption. Not so with these sleek earbuds that also manage to pack in over a day of playtime.

Apple will open its first Apple Online Store for the India market next month, according to a new report by Bloomberg.

The online store will reportedly be up and running for the Dussehra through Diwali holiday season, which kicks off October 25 and runs through November 14. It comes as Apple is upping its focus on the India market.

Tim Cook, a freshly minted billionaire thanks to Apple’s continued powerhouse performance, last week gifted more than $5 million worth of Apple shares to charity.

According to a U.S. Securities and Exchange Commission filings, Cook donated 10,715 shares on Friday. At close of play Friday, Apple was trading at $497.48. This week it has passed $500.

Apple A-series chip manufacturer TSMC has obtained land upon which it plans to build a 2-nanometer fabrication plant, the company’s senior vice president for operations revealed.

In a report published Tuesday, YP Chin said the next-next gen chip fab facility will be located in Hsinchu, a city in northern Taiwan. While there’s no confirmation on when the 2-nm chips will debut, if past patterns are anything to go by, it’s likely they will debut with the 2024 iPhone.

In an order issued Monday night, a U.S. district judge blocked Apple from revoking Epic Games’ developer accounts as the legal battle between the two companies moves toward trial.

The move protects Unreal Engine, Epic’s software suite that is widely used by other game developers, from becoming collateral damage in the high-profile legal battle.

The Samsung Galaxy Note 20 Ultra survived a series of drop tests better than the Apple iPhone 11 Pro Max. And that’s exactly what’s to be expected.

The Note 20 only just started reaching customer’s hands, giving it access to the latest, toughest version of Gorilla Glass. The iPhone 11 debuted almost a year ago, and is about to be replaced.

The National Park Service service turns 104 on Tuesday, and to help celebrate, there is a new Apple Pay donation program and special content collections on Apple TV and the App Store. Plus, there’s an upcoming Apple Watch Activity Challenge.

Apple reportedly explored adding an iPod port to the Mac mini. Images of a prototype unit surfaced online over the weekend, showing a product Apple decided not to release.

Apple’s market cap has surged by $600 billion in the past 20 days. That’s nearly the equivalent of Tesla’s $394 billion and Netflix’s $218 billion market caps combined, Above Avalon analyst Neil Cybart points out on Twitter.

Upcoming live-action Disney movie Mulan will be available to purchase through Apple’s TV app, Variety reports.

A remake of the 1998 animated movie, the 2020 Mulan will cost $29.99 to purchase on third-party platforms — Apple’s included — starting September 4. If that’s the only Disney content you’re interested in seeing right now, that’s actually cheaper than watching it via Disney+.

These days, it’s hard to stay productive, so we rounded up four Mac and iOS apps that can help you stay on task and on deadline. There’s something here to help anyone get more from their screen time — and all these apps are heavily discounted for a limited time.

Apple won’t be forced to boot messaging app WeChat out of the App Store in China, Bloomberg claims in a weekend report.

According to the publication, the Trump administration is “privately seeking to reassure” American companies like Apple that they can still do business with WeChat in China. Two weeks ago, Trump ordered a U.S. ban on WeChat, although the details were not clarified.