Apple has launched a couple of eye-catching ads to coincide with the first day of the virtual CES. Both ads focus on Apple’s privacy oriented stance to technologies like Face ID and Apple Pay. This includes carrying out processing on the device and not sharing information with Apple.
The short ads feature some neat Saul Bass-style typographic animation in an effort to make the topic of user privacy and not sharing data compelling and digestible. Check them out below.
January 9, 2001: Steve Jobs introduces customers to iTunes at Macworld.