Apple debuted iOS 14.5, with its App Tracking Transparency feature, on Monday. But if you updated your iPhone or iPad, and haven’t seen a flurry of alerts about apps wanting to track you, don’t be concerned. The controversial privacy feature is working as advertised.
That’s because the new privacy tracking prompt, which asks users if they want to allow an app to track them on other companies’ apps and websites, will only show up when a developer agrees for the feature to go live on their specific app. Until they push it live, they’re blocked from tracking users via Apple’s Identifier for Advertisers (aka IDFA).
