Apple’s rumored electric vehicle could be just a nice luxury item that appeals to Apple fans with a lot of disposable income, similar to the HomePod or AirPods Max — but far more expensive. Or it could alter the automotive experience in a far more profound, Apple-esque manner.
I’d bet on the latter option. Apple doesn’t do things by halves. Steve Jobs famously stated that he wanted to build a personal computer that would put a ding in the universe. The iPhone, Apple Stores, the Apple Watch, iTunes and the App Store — those all changed the way that we use technology on a regular basis. They solved a bigger problem than just giving us a nice, Apple-branded version of an existing product to play with.
If Apple makes a car, it will likely remake the way we think about cars. Here are five ways Cupertino could do that.