Wil Shipley, current Chief Monster of Delicious Monster and founder of Omni Group, is not pleased with Apple’s ringtone strategy on the iPhone.
Scratch that. He’s furious:
Not that, uh, we have to pay attention to what the record companies think is Not Allowed, because we have already licensed the song for playback on any device if we bought a CD — we are allowed to play it on our iPhone already. Just not in response to someone calling us. The record companies have MADE UP some new, retroactive copyright and Apple is enforcing it for them. The result is, a million customers don’t get to do something cool with their iPhones.
Because of greed.
Honestly, I can see Apple saying, “Well, you see, the record companies would have been upset with us if we hadn’t charged anything for ringtones.” Yah, well, that’s the price you get for engaging. The price for owning the distribution of the content and the hardware and the software is that you end up making compromises in the hardware and software in order to protect the content.
Yow. There’s a lot more through the link, so read on. This is some harsh language from a NeXT true believer, and it’s essential reading. I’ve been pretty upset about the iPhone ringtone system, but Shipley nails what’s wrong with it. Fantastic stuff.
