If you’ve not heard of James Thomson, he’s the chap behind advanced launcher DragThing and high-powered Mac calculator app PCalc. Seeing as iPhone’s calculator is a bit lacking, Thomson created PCalc for iPhone (which you can buy by clicking here), pictured above, and sales were swift.
However, on his blog, Thomson reported yesterday that PCalc 1.1 almost vanished without a trace. The reason? Apple had changed the way applications were displayed on the App Store, listing them by original release date rather than the date of the most recent update. Consequently, PCalc 1.1 languished on the last page of the Utilities section, since it was released very early on in the App Store’s history. Sales of the update, unsurprisingly, weren’t exactly speedy.
At the time of writing, PCalc now sits on page 4 of the Utilities section, with Thomson having manually changed the ‘Availability Date’ in iTunes Connect. “So, is this behaviour a bug, a loophole, or how it’s actually supposed to work?,” asks Thomson, noting that those who aren’t aware of this undocumented ‘trick’ are effectively being penalized in the listings.
This episode raises obvious questions. Is there a general misunderstanding regarding how application updates should be dated for their position in the ‘release date’ sort order? Or is Apple already sick of developers trying to regularly bump their apps to the top of the pile via tiny incremental updates, and therefore made changes that caught the likes of PCalc in the blast?
We very much hope the former is the case. It would be terrible if the ‘Availability Date’ fix is a loophole that Apple’s going to close. After all, if you’ve spent lots of time working on an application, what incentive do you have to fix bugs and add features if your creation will forever sit abandoned and forgotten, dozens of clicks away from the front door?
Craig Grannell was once Cult of Mac’s designer and an occasional contributor. Find out whatever he’s doing now on Twitter @CraigGrannell or his website, craiggrannell.com.
