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iProduct Placement: “Nick and Norah’s Infinite Playlist”

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Given the title, there had to be some Apple action in this teen flick revolving around mix-CDs, break-up mix-ups and all-night quest in Manhattan for a band called Where’s Fluffy?

Norah (Kat Dennings) discovers something in common with Nick (Michael Cera) by scrolling through his iPod.

She declares: “You’re, literally, like, my musical soulmate.”

The line has sparked off a debate about whether personality is really defined by playlist.

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2 responses to “iProduct Placement: “Nick and Norah’s Infinite Playlist””

  1. lynne says:

    For sure, music helps predict compatibility. Hints about someone’s personality comes out in a playlist. But, there’s so much posing out there (meaning, the ipod owner might never even play his or her entire playlist but compiles it because it’s cool to show off), the playlist does not tell the whole personality story.

    In my world, when two people appreciate music the same amount (versus like the same songs), they have a higher likelihood of compatibility. I believe in this so strongly I created a business around it called A Sound Match.

    Lynne